180: 7 Types of Facebook Live Videos that Grow Your Audience, Build Your Brand and Make Money - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

Ways to Use Facebook Live to Grow Your Blog
In today’s lesson, I want to talk about Facebook live video which is a technology that has been around for a while now on Facebook and that I think continues to be something that bloggers could get a lot of value out of.We’ve seen Facebook continue to develop it over the last 12 months. Initially, it was only available to larger influencers and verified account holders, then they opened it up to everyone and in the last few weeks they’ve made it so you can now do it from your desktop rather than just using your phone.

I know numerous bloggers getting pretty amazing results with FB live - they’re using it to build their brand, grow their audience and make money - so I thought today we’d look at some of the different ways that you can use it to grow your blog and business.Stay tuned my quick top 7 ways to use Facebook Live!
Further Resources on Using Facebook Live30 Practical Tips for Running Great Facebook Live Videos
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Compress to smaller transcript viewHey there, it’s Darren Rowse from ProBlogger. Welcome to Episode 180 of the ProBlogger podcast where today I want to talk about Facebook Live and give you my Top 7 different ways to use this technology that I think has a lot of benefits for bloggers. As I said at the top, my name is Darren Rowse and I'm the blogger behind problogger.com, a blog, podcast, event, job board, series of ebooks, and many other things all designed to help you as a blogger grow your audience and make money from your blog. You can learn more about ProBlogger over at problogger.com.

In today’s lesson, we’re talking Facebook Live and we’ve seen over the last 12 or so months Facebook continue to develop this particular aspect of their platform. Initially, it was only available to larger influences or verified account holders but then they opened it up to everyone. I’ve seen a lot of our audience begin to experiment with the technology.Facebook hasn’t just let this technology sit dormant. Over the last few weeks, they’ve made it even easier to do. You can now do it from your desktop, you just need to log into Facebook itself and there’s an option to do a Facebook Live broadcast from your webcam which really opens it up to even more bloggers. I suspect they’re going to continue to develop it even further. I hope they add things like being able to share your screen and to do split screens. You can do a lot of that stuff using other tools and we’ll touch on some of that a little bit later on today.

I know a number of you as readers of ProBlogger are already using Facebook Live but I suspect there’s many of you who have been looking at this technology and wondering how you would use it. That’s what I want to focus upon today. Let me give you seven ways to use Facebook Live to help to grow your brand, grow your audience, and to make money from your blog, and to build your business.Let’s get into today’s show. But before I do, I just want to briefly give you some of the why of using Facebook Live and I'm going to whip through these reasons really quickly. Firstly, for me, Facebook Live, the real benefit of it is that it gives you a live interaction with your audience. It’s all about engagement, it’s all about understanding who is reading your blog and who’s watching you because you get immediate feedback. More important than that, it personalizes your brand and it shows your followers, your readers, who you are.

I’ve lost track of the amount of people that have contacted me after watching one of my live videos and having interacted with me on a live video. I’ve lost count of the number of people who have said things like you're not the way I had previously thought of you,

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