201: The Secret to Building a Blog with Big Traffic and Profit - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

How to Build Traffic and Profit into Your Blog


On today’s episode I want to talk about a key to creating a blog with lots of traffic and profit. 

The topic comes from a conversation I had this morning with a new blogger who was asking me about how to create content that would go viral and as I look back at the growth of my own blogs I think it’s an important lesson to my own business’s growth.Links and Resources on The Secret to Building a Blog with Big Traffic and Profit

Facebook groupProBlogger Success Incubator
ProBlogger Event4 Techniques to Get More Eyeballs on Your Blog
31 Days to Build a Better Blog10 Things You Can Do Today that Will Pay Off On Your Blog ForeverFull TranscriptExpand to view full transcript
Compress to smaller transcript viewHey there, my name is Darren Rowse. I’m the blogger behind problogger.com, a blog, podcast, events, job board, and a series of ebooks, all designed to help you as a blogger to grow a profitable blog. You can learn more about ProBlogger and all we do over at problogger.com.

Today’s episode is episode 201. In it, I want to talk about a key to creating a blog with lots of traffic and profit. It comes from a conversation I had this morning with a new blogger who was asking me about how to create content that will go viral. As I look back on the growth of my own blog, I think it’s a really important lesson for bloggers of all stages, good reminders on how to grow a business around your blog and traffic to your blog.You can find today’s show notes with some further listening at the end at problogger.com/podcast/201. Also, join our Facebook group at problogger.com/group. Just wanted to let you know, a bit of a reminder of our events that we’ve got coming up. If you are in Australia, we do have a limited number of tickets left for our events that are happening at the end of July and the start of August in Melbourne and Brisbane. You can get more information on those events at problogger.com/events.

If you’re in America and can get to Dallas, Texas, in October, we’ve got a great event coming up there. You can find out more information on that event at problogger.com/success. All of those events, Pat Flynn will be joining me and we’ve got a raft of other amazing speakers happening at all of those events as well. I’ll link to each of those pages in our show notes as well.Let’s get into talking about traffic and profit and how to build those things into your blog. This morning, I had a conversation with a new blogger who asked me a question that I do get from time to time. They ask me, “How do you get viral traffic with a blog post?” It’s not the first time I’ve been asked it. I suspect it’s not going to be the last time that I’ll be asked it. Every time I am asked this question, I find myself wondering whether I should give the answer that the blogger wants to hear or whether I should give them the one that they need to hear.

In this case, I told them the one they needed to hear. But the answer that they really want with that question is for me to reveal some secret to writing highly shareable content. Now, of course there are many techniques that you can use to increase the shareability of your content. I’m going to suggest some further listening on that topic at the end of this podcast. There’s nothing at all wrong with writing shareable content and hoping for it to get viral. I actually think you should write some of that type of content but it’s not the answer to building a sustainable full time blog with big traffic.

In fact, when you become obsessed with writing just that type of content, it can hurt your blog. The answer that the blogger I talked to today needed to hear is that in most cases, the reason a blog grows into a sustainable business is that they don’t have viral content. It’s actually not the viral content that helps them to grow tha...

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