203: How to Approach Influencers in Your Niche - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

How to Connect With Influencers in Your Niche
Today I want to share some teaching on how to approach influencers and other well known people in your niche (or outside it too).One of the most powerful ways to grow your profile, audience and brand is to connect with others in your niche. The benefits of doing it can be many and varied - the opportunities that flow from these interactions can be pretty cool for the growth of your blog….

BUT doing it the wrong way can also hurt your blog and brand - so I want to share what NOT to do.Links and Resources for How to Approach Influencers in Your Niche

A 10-Point Plan for Connecting with Online Influencers (Without Turning into a Suck-Up)Our FB Group
Our Dallas EventOur Australian EventsFull TranscriptExpand to view full transcript
Compress to smaller transcript viewGood day there. My name is Darren Rowse. I’m the blogger behind ProBlogger.com – a blog, podcast, event, job board, and a series of eBooks, alldesigned to help you as a blogger to grow an amazing blog, to create great content that’s going to change the life of your readers and to build profit around that blog too. You can learn more about ProBlogger and our upcoming events over at problogger.com.

In today’s episode, episode number 203, I want to share some teaching on how to approach influencers and other well known people in your niche or even outside your niche too. Some of what I’m going to share today actually works really well on a personal level if you admire a comedian, or a musician, or that type of person as well.One of the most powerful ways to grow your profile, and your audience, and brand is to connect with others in your niche, particularly those who are prominent themselves. The benefits of doing this can be many and varied. The opportunities that can flow from these interactions can be pretty cool for the growth of your blog, but doing it the wrong way can also hurt your blog and brand as well.

Today, I want to share some things to do, the approach that I take with approaching influencers but also some things not to do.You can find today’s show notes over at problogger.com/podcast/203 where I will share some further reading as well. There’ll also be links on the show notes to our Facebook group, which you can find at problogger.com/group, a thriving group and community of bloggers. We’ve got some new things going in there at the moment which I’ll tell you about at the end of the podcast today.

Also, you’ll find on our show notes today the last chance to get tickets for our Aussie events which are happening in the next few days in Brisbane and Melbourne. You can find more details on those Australian events at problogger.com/events and our Dallas event in Dallas, Texas later in the year, in October at problogger.com/success.Now, let’s talk about approaching influencers in your niche. Today, we’re talking about how to connect with influencers in your niche. Today’s podcast really comes about after earlier in the week, I listened to a Facebook Live talk by someone else. I’m not going to mention who they are because I’m going to critique what they say. This person was talking about this very topic, how to leverage influencers to grow your blog.

Now, the topic is a good one. As I said at the top of the show, I think that getting to know other people in your niche can bring many benefits to your blog. It’s not just about growing traffic and them sending you traffic. It’s also about growing your profile, growing your credibility, making friends, and helping them as well. It’s a mutual thing in my mind. But after 15 minutes of listening to this Facebook Live, I found myself getting very frustrated, and the reason for this was that the person described a system, a systematized approach that was incredibly formulaic and it was anything but personal.

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