244: How to Find More Traffic for Your Blog Offline - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

How to Promote Your Blog Offline
Today I'm tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation.



The answer is simple. “Yes.” Offline promotion is worth it. Get creative, and get out and meet people.You may need to step out of your comfort zone, but that can be rewarding. You never know when someone you meet will become a reader, collaborator, team member, or even sponsor.

The sky's the limit when it comes to offline promotion, and engagement is sometimes much stronger. People are more likely to comment on, share, and buy your products and services.
Offline methods to promote and grow your readership:Events (conferences, conventions, and meetups): Go to events (or create your own) to speed up engagement and build relationships.
Media: Pitch ideas for stories to newspapers, TV stations, radio stations, etc.Publications: Pitch story ideas to industry group publications, too. They're always looking for stories and content.
Notice Boards: Post flyers about your blog in cafes, libraries, stores, etc.Collaborate: Find organizations and retailers with networks of people you want to have as readers and receive value from your blog.

Links and Resources for How to Find More Traffic for Your Blog Offline:Success Incubator
HARO (Help a Reporter)SourceBottle
Michael StelznerMeetup.com

Examples of How to Find More Traffic for Your Blog OfflineDigital Photography School lets camera clubs republish its articles in newsletters
Virgin Australia Airline features blog content for in-flight entertainmentJoin our Facebook groupFull TranscriptExpand to view full transcript
Compress to smaller transcript viewHey there and welcome to Episode 244 of the ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast event, job board, series of ebooks, and courses all designed to help you to start an amazing blog, to create brilliant content for that blog that’s going to change the lives of your readers, and also to work out how to sustain that blog, to make it a profitable venture not only for your readers but for you. You can learn more about ProBlogger and all that we do over at problogger.com.

Now, today’s podcast is brought to you by this year’s Success Incubator event, which I’m running with some good friends this coming September in Orlando, Florida. We ran our first Success Incubator last year and it was one of the highlights of my year. We’re going to evolve the event slightly this year to make it a little bit more of a Mastermind-style event. We’re limiting the numbers to keep it a little bit more intimate, and we’re also including considerable time not only for teaching—there’ll be a series of sessions which will be more workshop style—but also putting aside considerable time for Masterminding.We’re running the event over an afternoon and then full day on the afternoon of the 24th of September, and then into the 25th of September, all day on the 25th. On the afternoon of the 24th, there’s going to be what we call our Power Sessions which are short, sharp teaching sessions, finished off by an unofficial kind of dinner, an opportunity for you to meet some of the other attendees. And then, all-day Tuesday you’re going to get some great teaching.

We have four sessions which we’re lining up, which we’re calling our Workshop Sessions, so there’s going to be input. And then also around those, having four opportunities for Masterminding. The Masterminds are all about you presenting your challenges, your situation of your online business, and allowing the rest of the group at your table to give you input, including our speakers.You’re going to get access to some of the speakers, some people who’ve got years and years of experience,

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