PB005: Email One of Your Blog’s Readers [Day 5 Of 31 Days To Build A Better Blog] - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

How to Convert a Casual Blog Reader into a Loyal Long Term Raving Fan
It's day 5 of our 31 Day Challenge and today is a pretty simple one that could take you just a minute or two (although you could take a few moments extra and do it multiple times to extend the impact).

The task - is to email one of your blog's readers!



You can listen to todays episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment).
In This EpisodeI share the 3 things I would always do in the early days of my blogging any time anyone left a comment on my blog
I share the impact that I saw doing this had on my readers (and how even 10 years later some of those readers still comment today on ProBlogger)I suggest how you can extend todays exercise to make an even bigger impression on your readers - if you have a few more minutes

Todays exercise is super simple. In fact last time I talked about it on ProBlogger someone commented saying it wasn't worth doing. But here's the thing - this kind of action adds up over time.

Like I say in todays episode - do this every day for a year you'll have made an impression upon hundreds of people - each who could become daily readers to your blog and whom have their own networks that they might just promote you to.

While we'd all love a big rush of overnight traffic as a way to grow readers the reality is that this one by one converting of'surfers'into loyal'readers'is the way that most blogs grow and this is one way to do that.

Give it a go and let us know in comments below how you found the exercise!Further Reading
I mentioned this same idea in a post on ProBlogger - The Power of Personalisation.Also check out this great presentation that Pat Flynn gave. He did this same talk at the ProBlogger Event last year and it had a big impact and talks about how to convert casual readers into raving fans. I think today's exercise very much fits into an activity that could play a part in doing just that.Full TranscriptExpand to view full transcript
Compress to smaller transcript viewWelcome to the ProBlogger podcast, episode 5 and day 5 of 31 Days to Build a Better Blog. Today, your challenge is a simple one. It won't take you long, but it has the potential to bring a lot of life to your blog, particularly if you build it into your daily blogging workflow. You can find today's show notes at problogger.com/podcast/5.

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Hi, this is Darren from ProBlogger and welcome to day 5 in 31 Days to Build a Better Blog where we're going through 31 different activities that you can do to improve your blog. I'm giving you a little bit of teaching and then a challenge to go and do every day over this month.

Today's task is probably one of the most simple things that you can do. In fact, it's so simple that many people don't do it because, well, it's just a small action and what impact could it have? But I'm here today to tell you that this is one of the things that I did in the early days of my own blog that still has an impact today, 12 years later.

The challenge today is to email one of your readers. That's it. Just shoot an email to one of your readers. It's all about building community on your blog. Making an impression on a single reader by giving them some personal attention. It's an exercise in building community on a micro level. You're just reaching out to one person today.

This might sound a little bit too small. One reader, I want a thousand readers.

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