PB008: Conduct a Social Media Audit [Day 8 of 31 Days to Build a Better Blog] - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

How to Build An Effective Social Media Strategy for Your Blog
Today is day 8 in our 31 day challenge and it's a really important one that I know many of you will get your teeth into.

You're going to do a social media audit on your blog to assess how your social media accounts are going and to plan a way forward to use them more effective.



You can listen to todays episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment).
In this EpisodeMy confession with social media and how I'd let some of my social media accounts slip
Some suggestions for working out which social media accounts you should be focusing uponSome suggested questions to ask yourself today about one of your social media accounts as you conduct your audit
The challenge to create an editorial calendar for your social media accountHow making appointments with myself to make sure I implement what I plan

Tools mentioned in todays podcast include:Canva
PicmonkeyMeetEdgar
BufferFurther Reading
There are so many posts on the ProBlogger blog on the topic of social media but here are a few that you might like to check out:How to Socialize Your Blog Posts for Maximum Effect
How to Build an Efficient Social Media Workflow to Increase your TrafficFacebook: Boost Your Organic Reach with These Tips
Case Studies of Popular Pages (and What They’re Doing to Get Great Engagement)Not on Instagram? Your Blog Could be Missing Out
7 Powerful Tips for a Winning Twitter Sales StrategyAnd here's a few others from other sites around the web

Hubspot: The Social Media Content Calendar every Marketer NeedsBuffer: How to Create and Schedule a Social Media Marketing Plan
Inc.com: How to Choose the Best Social Media Sites to Market Your BusinessTell us How Your Social Media Audit Went Today
I'd love to hear how you found todays challenge in comments below.

What social media accounts are you most active on?How could you improve what you do with your social media accounts?
What's one thing you'll do differently with your social accounts going forward?Full TranscriptExpand to view full transcript
Compress to smaller transcript viewHello and welcome to the ProBlogger Podcast episode 8 and day 8 of 31 Days to Build a Better Blog, where your challenge today is to do an audit on one of your social media accounts and to come up with a plan for the future of that account. Including the creation of an editorial calendar. Show notes for today's episode are at problogger.com/podcast/8. 

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Hi. It's Darren here from ProBlogger. Welcome to day 8 of 31 Days to Build a Better Blog. Today, we’re going to talk about social media. My challenge to you is to choose one of your social media accounts, to do a bit of an audit on, to do some analysis, to ask some tough questions.

Most bloggers are pretty active on social media but it's pretty easy to just drift along with it and not use it as effectively as you could. In fact, it's pretty easy for it to start hurting your blogging as well, whether it be using social media as a distraction away from blogging itself, whether it's just getting off target in terms of the topic—letting automation get in the way of useful tweeting—or standing to use social media in a more dated way. 

This is the case for me. I recently realized that I'd let ProBlogger’s social media accounts sleep a little. Social media has always been important for ProBlogger and it's always sent...

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