PB014: Update a Key Page or Hot Post On Your Blog [Day 14 of 31 Days to Build a Better Blog] - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

How to Update Key Pages or Hot Posts on Your Blog
If you've been blogging for even just a little while you've probably got pages or posts on your blog that need an update.

If this is the case those pages could be causing embarrassment, frustrating your readers or even costing you money.So your challenge today is to select one page on your blog to update, refresh or improve.



You can listen to todays episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment).
In this EpisodeA few suggested pages to check out on your blog to see if they need an update
Some suggestions of what to look at on your pages to see if they need updatingWe look at your home page, about page, sales pages, contact pages etc
How to update a'hot post'on your blog to increase page views, grow reader engagement and more

Further ReadingHow Your About Page Can Make or Break Your Blog
Got a HOT Post on Your Blog? Here’s What to Do To Find and Optimise ItUpdating Old Posts On Your BlogFull TranscriptExpand to view full transcript
Compress to smaller transcript viewWelcome to the ProBlogger Podcast episode 14 and day 14 of 31 Days to Build a Better Blog. Today, we're talking about updating some key pages on your blog. It's so easy for pages to get out of date that can have some real costs to you and your blog. That's what today's challenge is. You can find today's show notes at problogger.com/podcast/14. Also, don't forget you can get the 31 Days to Build a Better Blog Workbook at a 50% discount. Details of that are also at problogger.com/podcast/workbook. Let's get into today's episode.

Hi, this is Darren from ProBlogger and welcome to day 14 of 31 Days to Build a Better Blog. Today, we have a challenge for you to update a key page or post on your blog. This is an activity that many bloggers who have been blogging even for just a little while could benefit from. Over time, it's really easy for key pages and posts on our blogs to become dated or even obsolete. I've done this exercise many times before. I don't think there's been a time I've done it where I haven't discovered something that was either broken, factually incorrect, potentially embarrassing, or simply holding my blog back in some way. You could do it on any number of pages on your blog.

Let me just quickly run through a few suggested ones. Just choose one for today but add any of these that you think you might need to update to a list and then you can work through them over the coming weeks. The first one is probably your homepage. It's the most important page on your blog in many regards because it's usually the most visited page that you have. I think last time I looked around 20% of ProBlogger readers hit the homepage on their first visit. It's an important page to look at. We could do a whole heap of things on the homepage and you could spend a lot of time tweaking and overhauling it. But today, at least just do an audit.

What first impressions does a moderator have on your blog? Do they know what your blog is about when they first land on it? That's a really important question. Is it easy to navigate? What are their eyes drawn to on that front page? What do people naturally want to do first when they're there? Look at the sidebar on your page if you've got one on your homepage. Is it cluttered? Is there anything there that could be distracting, dated, or broken? Could it do with a bit of a spring clean? What about the navigation? Is it easy to understand? Is it clear? Is it easy to use? Are there any elements that are hidden, broken, or not quite fitting into the page? Lastly, do you have any calls to action on your homepage? What do you want people to do when they're on your homepage? Is it obvious that you're calling them to do that?

That's one page that you could do.

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