PB018: Create a Sneeze Page [Day 18 of 31 Days to Build a Better Blog] - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

How to Create a Page That Propels People Deep Within Your Blog
Today's episode is all about how you can create a page or post that propels (or sneezes) people deep within your blog to read your archived blog posts.




#4 by Fábio Sneeze on 500pxIn this Episode
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How to keep first time readers on your blog for longerHow to increase page views
How to improve SEOFurther Resources on Creating a Page That Propels People Deep Within Your Blog
Check out this previous exploration of Sneeze Pages (which I wrote as part of the last time I ran 31 Days to Build a Better Blog on the ProBlogger Blog).The above post contains some examples of sneeze pages but here are the links to the examples mentioned in today's episode:

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Compress to smaller transcript viewHello and welcome to episode 18 of the ProBlogger Podcast. Today is day 18 in the 31 Days to Build a Better Blog challenge and today's challenge is a fun one. You're going to create a sneeze page for your blog. You might be wondering what a sneeze page is and why I'm talking about sneezing. Well, partly because I've got a cold today, but also because it's something that has the potential to really drive people deep into your blog, to some of those posts that you've written a little while ago that no longer get many views. 

It's great for SEO and helping you to rank higher in Google. It's helpful in keeping those first-time readers on your blog longer and increasing page views. There are many benefits to this exercise, and I hope you enjoy it. You can find the show notes, including some examples of sneeze pages at problogger.com/podcast/18.

Today is all about creating something that has the potential to have really quite huge benefits and ongoing benefits for your blog. You're going to create what I call a sneeze page. It's a term I invented that has been slightly grossing people out since 2009, the first time we did 31 Days to Build a Better Blog. I'm sorry if it does gross you out a little bit but the idea is really simple. It's to create a page or a post that propels or sneezes people deep within your blog, to read your archived posts.

You might be asking why? Well, if you've been blogging for longer than a few months, now, you've got a problem. Whether you know it or not, you've got a problem. The problem is that you've invested a lot of time into creating content for your blog. Potentially, you've got tens. hundreds, or even thousands of blog posts in your archives. Each of these posts has had a moment of glory when it has been your most recent post on the blog. It's been when you've promoted it on social media. It's been sitting on your front page; it's been really visible. Gradually over time, it slides down your front page, and then it disappears into your archives. For most of the posts that you've written, it's rarely going to be looked at again. This happens with every single post you write.

The accumulation of that time, energy, and creativity that you've put into those posts is a lot. It's a bit depressing if you think about it too much, those posts just sitting there, so today is really about getting a little bit of attention back to some of those older posts, particularly, your best ones that deserve to be seen again and again over time.

The benefits of creating a sneeze page today, the first one is that it's going to show off your archives.

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