PB034: 2 Types of Content that Help You to Find Readers for Your Blog - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

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How to Use 2 Types of Content to Find Readers for Your BlogToday's episode is the second part of our series on how to find new readers for your blog.

It's the question I get asked most by bloggers, so this is the second of several podcasts on this topic.

In part one we looked at two really important questions to ask before you go hunting for readers to read your blog. Today we talk about one other thing you need to consider before you go hunting for readers - the content on your blog.Read Me by Kevin Carden on 500pxIn This Episode
You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). Today we talk about:

How to Create a Blog that is Worth Being FoundHow to Create Great Cornerstone Content
The Key to Creating Shareable ContentFurther Resources For Finding Blog Readers

How I came up with ideas for the first 200 posts on my Digital Photography School BlogThe successful series of cornerstone content I published on the Digital Photography School blog about exposure:

Introductory post - Learning about Exposure – The Exposure TriangleIntroduction to Aperture in Digital Photography
ISO Settings in Digital PhotographyIntroduction to Shutter Speed in Digital Photography

Also relevant to this topic:5 First Year Blog Posts that Led to Over 6 Million Views
The Ultimate Guide to Creating Amazing Content that Draws Readers Into Your BlogFull Transcript
Expand to view full transcriptCompress to smaller transcript viewHi, this is Darren Rowse from ProBlogger and welcome to episode 34 of the ProBlogger Podcast. Today, we're continuing our series on finding readers for your blog. You can find today's show notes at problogger.com/podcast/34.

Now, I would encourage you to listen to the last episode, episode 33 before you listen to today because, in part one of this series, we looked at two really important questions to ask before you go hunting for readers for your blog. Those two questions (briefly) were, who do you want to read your blog and what change are you trying to bring in those readers'lives. These are really important questions, and we're going to build upon them in the next episodes in this series.

Today I want to talk about another thing you need to consider before you go hunting for readers. Now you might be really itching to get into some of the techniques that we've got coming up in future episodes. This one is so important and it's going to make promoting your blog so much easier. He says,"I look back on my own journey of finding readers for my blogs, and I've got around five million people reading my blogs every month today. I can see that the techniques and strategies for growing readers,” that I'm going to talk about in a couple episodes'time, “were important, but they weren't as important as the actual content on my blog,” and that's what I want to talk about today is content.

Most of the techniques I'm going to talk about in future episodes work so much better if you've got two things happening on your blog. Firstly, you need to have solid useful content on your blog that serves your readers. Secondly, and this probably isn't as essential, but it's certainly useful. You need to have some shareable content that you can use when you're promoting your blog. In today's episode, I want to talk about content. I want to suggest that you need to create these two types of content. I want to share some ideas on how to do that, which will put you in a great position to promote your blog in future episodes.

The first thing I want to talk about is building a blog that is worth being found. You can go and promote your blog as much as you like, but unless there's something worthwhile on your blog,

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