PB039: What Is Your Why? - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

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How Getting Clear About Why You're Blogging Can Grow Your Blog
Today's episode is about how getting clear about why you're blogging can help you and your readers.




dog puzzled by Danilo Biancalana on 500pxIn This Episode
You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). Today we talk about:

How defining your'why'can help you get clearer about your'how'and'what'How having a clear understanding of your'why'can motivate you through challenging times and improve your productivity
How having a clear understanding of your'why'can help you make tough decisions
How to get clear about your'why'Further Reading and Resources to Help You Work Out Your'Why''Start With Why', the Ted Talk by Simon Sinek (it's about business but it's very relevant to blogging too)'Fully Charged', the book by Tom Roth that I mentioned I'm currently reading (I'm finding it so useful that I've become an affiliate. This is an affiliate link.)Full TranscriptExpand to view full transcript
Compress to smaller transcript viewHello and welcome to the ProBlogger podcast. My name is Darren Rowse and this is episode 39. You can find today's show notes at problogger.com/podcast/39. In our last episode, episode 38, I asked you a simple question which I think has a lot to do with the health of your blog. The question was how are you? I put forward the idea that if you want to make your blog shine, you need to work on making yourself shine and the well-being of your blog is tied to the well-being of you.

Today, I want to extend this idea a little bit further. In that last podcast, we are talking about your well-being and we touched on things like health, exercise, movement, diet, rest, relationships, and brain health as well as part of helping yourself to shine, which has a flowing effect for your blog. Today, I want to ask you another question that is tied to your well-being and is going to directly impact your blogging. The question is one that also will impact other areas of your life so it's a good one to ponder every now and then. The question is what is your why?

Most of us know that our well-being, our health is tied to things like health, movement, diet, rest, relationships, and brain health, but increasingly over the last few years, studies have also found that purpose has a massive impact upon our health and well-being. Purpose directly impacts our physical health but also impacts our longevity.Studies show that it increases our productivity and has an impact on our happiness as well. Purpose significantly impacts our health and also (in my experience) impacts our blog. I know that when my blogs have been firing, have been hitting the mark with readers the most, and have been growing, it's often during a time when I'm really tapping into my why, my purpose. 

When I started ProBlogger back in 2004, I did it really strongly out of purpose, out of my why. Back in 2004, I could see that blogs were changing the world and bloggers were changing the world. It was happening in all kinds of different ways. In small ways, bloggers were teaching, they were sharing inspirations, they were sharing knowledge, but we are also seeing it in politics and global issues as well. Bloggers were using blogs to make the world a better place and I wanted to be a part of that. I want to resource that. That was one of the reasons I started ProBlogger.The other reason I started ProBlogger was that I saw that not only could bloggers make the world a better place with their blogs, but they can also build businesses and this is something I discovered through my own blogging that I could not only teach people and help people, but I could sustain that by building a busines...

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