PB049: How to Define Your Blog’s Brand - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

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How to Work Out How to Brand Your BlogToday's episode is all about how to build your blog's brand. Many bloggers don't think about branding, they let their brand happen to them, instead of building it. Your blog brand sets the scene for the relationship you will have with your readers and how they will perceive you. If you have a clear brand, it also has a flow on effect of making it easier to make the right decisions about your design, your content, and the way you build community. I share my tips and some exclusive advice shared by Clare Hillier (from Checks and Spots) recently at the 2015 ProBlogger Event.




Man with a Note and a Single Word Branding by Kenneth Sweet on 500pxIn This Episode
You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In today's episode:

What is a brand? What is a blog brand?Why does having a brand for your blog matter?
Exclusive excerpt of blog branding tips from Clare Hillier's presentation at the 2015 ProBlogger Event
How to define your blog brandFurther Reading and Resources for How to Work Out How to Brand Your Blog

Clare Hillier's blog, Checks and Spots

Clare's Questions about Building Your Brand
Questions to ask about your Brand EssenceWho are my readers?
Why do people visit my blog?How do people feel when they read my blog?
How do my readers benefit from my blog?What do I do that makes me stand out from everyone else?
What would people miss if my blog was no longer there?What do I want to be known for?

Questions to ask about your Brand ValuesWhat values do you express?
What values do you want your blog to live by?What values do you think resonate deeply with your audience?Full TranscriptExpand to view full transcript
Compress to smaller transcript viewDarren: Hi there. This is Darren from ProBlogger and welcome to the ProBlogger podcast episode 49 where today, I want to talk to you a little bit about building your blog's brand. This is such an important topic. It really determines so many things and really sets the same for the relationship that you have with your readers and how they will perceive you. It has a flowing effect from many aspects of your blog, the content, your design, the way you build community. It's something you really do need to think through and it’s something I see many bloggers not thinking through at all. They let their brand happen to them rather than building their own. 

This is a really practical episode. I got a special guest who's going to give you practical things you can do to build that brand and to set that scene. You can find today's show notes at problogger.com/podcast/49. 

Today, I want to talk about building a brand for your blog. Jeff Bezos says,"Your brand is what people talk about you when you are not in the room,"which I think it's a really interesting quote. It's how people perceive you in many ways and that's a quote that many of us know, use, and understand to at least some level. But if that's the case, what do you want people to say about you when you are not in the room? How do you want to be perceived?

Many of us have an idea about how we want to be perceived, but we are not as intentional as we could be in actually setting the scene for what that brand might be. We don't have complete control over how people will perceive us, but we can certainly do things to build that brand. 

Today, what I want to do is share with you a five-minute recording from the ProBlogger event that just happened six or seven weeks ago here in Australia. Those of you who are in Australia probably know of our event. We have an annual event, this was our sixth year this year and we had about 714 (give or take a few) people co...

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