PB126: How to Create a Blogging Will (and Why You Should) - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

Creating a Blogging Will
Today, I want to talk about something that may come across as a little morbid or depressing, but something that I think is important - particularly for those of us who do generate a living from our blogs (or at least a decent part time income). It’s all about how to prepare a ‘blogging will’.

Note: this episode is now live in iTunes if you'd prefer to listen to it there.



Have you ever wondered what happens to your blog if you were to pass away?Over the years, I’ve known a number of bloggers who have sadly passed. Many of them, I only knew online and didn’t know their families. While reflecting on their lives, I often wondered how their families dealt with the bloggers online affairs after they were gone.

Every time I thought about this, I also wondered what would happen to my own blogs and business if I were to pass away.Ever since 2006, I’ve had a ‘blogging will’ to help my family work out what to do if that were to happen.

As a solo entrepreneur, I realized that much of what was needed to run this business was locked up in my head—a dangerous thing if something happened to that head!I remember waking up in a bit of a panic one night wondering what would happen if Vanessa didn’t know how to access my blog or understand how I’d set things up business wise.

I got up and created a little document for her to use in such circumstances.In Today’s Episode What Does My Blogging Will Contain?

PeopleNames and contact emails of people I trust and work with
15 people who I have different working relationships and friendships with who could help with different aspects of my business from:Server setup
Income streamsBusiness partners
Team membersAnd more


I include a brief description of who they are, where they live, and what they can do to helpWith the right people around my business could be sustained at least to a point where parts could be sold






Business overviewGeneral business structure and overview of blogs, eBooks, courses, sister sites, job boards, teams, and income streams.
AdviceIn the will are a few paragraphs of advice about what I’d do if I was in the situation of having to run the business without much prior knowledge of it.
I explain what I’d try to sell, who I’d try to convince to run things, what products I’d release, and so on.While none of it is legally binding, I want to leave my family in the best position to be able to sustain themselves in the long term if something were to happen to me.








Passwords, login details, access codesMany parts of my business are reliant upon third parties, and anyone wanting to keep things running would need to access those services.For example, they’d need my PayPal account login details, affiliate program logins and ad network access details, domain name registration access, servers, bank accounts, email accounts, social media access and of course passwords to the blogs themselves.
I guess ultimately email access is key as so many of the others can be accessed with being able to reset passwords and send them to that.Without these, it would be almost impossible to keep things running profitably.
While I don’t include the passwords in the document (security reasons) I give information on how she can access them!Full Transcript
Expand to view full transcriptCompress to smaller transcript viewHey there, this is Darren from ProBlogger. I would like to welcome you to episode 126, of the ProBlogger Podcast. Today, I want to talk about something that is a little bit of a downer, in some ways. It's a little bit morbid and a little bit depressing, but it's something that I think is really important. I want to answer the question, what's going to happen to your blog after you die and do you ha...

Further episodes of ProBlogger Podcast: Blog Tips to Help You Make Money Blogging

Further podcasts by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

Website of Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur