Jason VandeBoom joins Product Love to talk about bootstrapping your company and finding customer champions - a podcast by Eric Boduch

 

This week on Product Love, I talked to Jason Vandeboom, CEO and Founder of ActiveCampaign. ActiveCampaign is an email marketing, marketing automation, sales automation and CRM software platform for small-to-mid-sized businesses. 

 

Growing up, he always had a passion for building things. His entrepreneurial career started from finding jobs online where he could provide services like web design, custom solutions, or intranets. He even had a consulting job at a local internet agency. But unlike what you expected, he pursued fine arts in college. He admits it’s a weird blend, but the mix of science and art inevitably leads to product. 

 

This week on Product Love, Jason and I talked about the freedom and limitations of bootstrapping, as well as making champions out of your customers.

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