020. Raventools founder — Jon Henshaw — On Integrated Marketing Solutions - a podcast by Ash Roy

Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions

* 1:32 - A brief overview of Raven tools and Integrated Marketing Solution
* 2:26 - What is Raven tools?
* 5:00 - On Content Marketing
* 7:01 - How to Get Started with Integrating Marketing Solution
* 7:21 -  “Brand also means style.”
* 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.”
* 8:45 - “One strategy is not right for all companies.”
* 9:46 - Future proofing your bran
* 12:08 - “It’s providing contents that are not crappy and hastily written.”
* 14:14- “... to have zero ad on their sites. Establish the strength of your brand.”
* 17:40 -  Setting up tracking attribution
* 20:05 - The main challenges when implementing integrated marketing in businesses
* 22:25 - “Do your best not to spend a lot of money but try a bunch of different things… “
* 23:57 - “Do not sign in long term contracts.”
* 25:02 - Facebook ads experience
* 27:40 - Using Social Media to advertise your business contents
* 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions
* 33:23 - On guest blogging

Resources Mentioned:

* www.gaconfig.com
* www.raventools.com

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