021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) - a podcast by Ash Roy

Keith Kranc on Facebook video advertising (Click on the Green Image to Download Keith's Free User Guide for Video Equipment)


1:29 - Introduction to Facebook video advertising
2:15 - Video advertising is social proof
3:14 - The "rule of three" used by major Hollywood studios
3:58 - Highlights of Keith Kranc's 15 minute talk at the digital marketer conference
5:25 - How a video campaign differs from regular Facebook campaign
5:57 - Why video creates a high level of engagement than a normal ad
6:52 - Why your branding is much better with video
7:13 - Creating retargeting lists based on video reviews
7:30 - How videos create emotion, higher customer engagement, and increased sales
7:53 - Why a small to medium enterprise should consider Facebook video advertising
9:53 - Repurposing video ads from Facebook to YouTube
10:05 - How to craft a good call to action in your videos that adapts to different formats
10:57 - The three biggest search engines in the world. (Is Facebook the fourth biggest search engine)?
11:35 -  How to overcome the most common challenges in getting started with video advertising
12:29 - The easiest way to create a Facebook video ad
13:26 - Video ad winning formula
14:12 - You have to create credibility as soon as possible
15:01 -  Transition to the solution with a call to action
16:07 - How to create oneending that adapts to various formats
17:30 - Clearly communicate benefits to your viewers to turn them into customers
18:25 - Actions you can take to get started with Facebook Video advertising today!
18:42 - A few great tips on good quality inexpensive mics2
20:40 - How listeners can get in contact with Keith

 
Resources mentioned:

http://dominatewebmedia.com

 

Further episodes of Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Further podcasts by Ash Roy

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