Breakthrough Advertising with Avram Gonzales - a podcast by Lawrence Tam

Avram Gonzales started in 2010 and he did this challenge where he would

shoot a video on new things he was doing daily.

250+ videos later… dang! WHILE going to college and Grad School.

He spoke on TEDx which is one of my goals to also achieve.

Book: Eugene Schwarz – Breakthrough Advertising

level 5 – unaware – don’t know there is a problem (benefits)

level 4 – problem aware – ex: broke people (benefits and anxiety)

level 3 – solution aware – which to pick (feature) (which fighting game)

level 2 – product aware – unique selling proposition (USP)

level 1 – most aware – already know (exclusive)



Full article on

http://www.lawrencetam.net/breakthrough-advertising/

Further episodes of Project Mayhem with Lawrence Tam.

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