Your Brand is Your Business – Protect It - a podcast by Porter Wright Morris & Arthur LLP

Professional athletes have the opportunity to commercialize their brands, and college athletes will soon have that ability to leverage their brand when the NCAA implements new Name, Image and Likeness rules. It is critical that athletes understand how they can protect their brand through trademark protections, and when such protections make sense. Luke chats with Noor Bahhur, associate, Porter Wright about what it means to protect your brand and what rights a trademark provides to athletes. 

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