How to Master Social Media with The Basics - a podcast by Jimmy McKay, PT, DPT

If your message is falling flat and you're not reaching the audience you want... I'll bet you $100 that it's because you're not focused on the basics.

https://youtu.be/4pvgR65CF00

The Problem

Over 4.6 billion people use social media 

But less than 1% use it right. 

Here’s how you can be part of the 1%

It’s not about:

You

Your guest 

Your topic 

Your podcast

Your Instagram 

Your following

It is about: 

Educating 

Entertaining

Clarity

Brevity

Consistency 

Community

Education 

People want to become something more. 

That requires transformation. 

Show them how you can help them go from where they are to where they want to be.

And you have their attention.

Entertaining 

Our brains crave novelty, change, and energy. 

Make what you’re sharing fun and you can capture their attention. 

Without attention, your message doesn’t have a chance.

Clarity

If you confuse them you lose them.

Brevity

Get to the point, quickly.

Consistency 

On average people need to see/hear something 

 before we take action. 

Be consistent to get your message through.

Community 

We’re social creatures

We crave community

Research shows that the desire for connection & community is hardwired into the human brain

Do all of the above at scale & build your community

Further episodes of PT Pintcast - Physical Therapy

Further podcasts by Jimmy McKay, PT, DPT

Website of Jimmy McKay, PT, DPT