Juice Up Your PT Marketing for $0: 6 Actionable Strategies You Can't Miss - a podcast by Jimmy McKay, PT, DPT

from 2023-11-07T06:00

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We talk with Sharif Zeid of MW Therapy to jump into a topic often glossed over but crucial for success—Marketing. Specifically, we focus on six actionable strategies that you can implement right now, without spending a dime.

Key Takeaways:

  • Idea #1: Leverage User-Generated Content
  1. Why It Works:Authenticity: Trust is more easily established through content generated by your users, as opposed to brand-centric messaging.
  2. Cost-Effective: Utilizing existing content from your user base requires zero additional investment.
  3. Community Building: Spotlighting patient testimonials or success stories fosters a sense of trust and community.
  • Idea #2: Webinar or Live Q&A + Collaboration with Complementary Service Providers
  1. Why It Works:High Engagement: Real-time interaction in a live event format is far more engaging.
  2. Reach Extension: Partnering with complementary service providers doubles your audience reach without additional costs.
  3. Expert Positioning: This strategy allows you to position yourself as an industry thought leader.
  • Idea #3: Reach Out to Past Patients with a Specific Offer/CTA
  1. Why It Works:Personal Touch: A direct call or email can reignite trust and recall the value you've offered in the past.
  2. Low-Hanging Fruit: Previous patients already know, like, and trust you, making them likelier to engage.
  3. Clear CTA: A specific offer not only gives a reason for the contact but also expedites the decision-making process.

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