Ep. 63: ???????? ??, ???? ??????, ?? ?????????? - a podcast by IVM Podcasts

How and why do Indian political parties use digital platforms such as Twitter even though only a small percentage of the Indian population is on this platform? Is a techno-savvy image a bane or a boon for a politician in India? Are different social media platforms suited for different kinds of political uses? Listen to this Puliyabaazi with Joyojeet Pal (@joyopal) who researches the use of social media in mainstream politics, specifically around political brand building in India. Joyojeet is an Associate Professor at the University of Michigan, Ann Arbor, on leave at Microsoft Research India, where he is part of the Technology for Emerging Markets group.

Disclaimer: The views shared are personal and not linked to the organisations the guest is a part of.

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Readings:
1. Gonawela, A., Kumar, R., Thawani, U., Ahmad, D., Chandrasekaran, R., Pal, J (2020) The Anointed Son, The Hired Gun, and the Chai Wala: Enemies and Insults in Politicians’ Tweets in the Run-Up to the 2019 Indian General Elections. (PDF)
2. Pal, J., Panda, A., Twitter in the 2019 Indian General Elections: Trends of Use Across States and Parties (PDF)
3. Lalani, F., Kommiya, R., Pal, J. (2019) The Appeal of Influencers to the Social Media Outreach of Indian Politicians. (PDF)
4. Pal, J., Azhagu, M., Charles, D., Panda, A. (2019) How India Voted: The Use of Social Media, Seminar, 720, pp 75-79, August 2019 (PDF)
5. Pal, J. (2019). Women as Software Engineers in Indian Tamil Cinema. (PDF)
6. A Documentary on Rajanikanth produced by Joyojeet Pal
7. Pal, Joyojeet. (2012) “Rajnikant’s Laptop: Computers and Development in Popular Indian Cinema.”

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