Customer Experience #16: Core Competence–Solve Your Customer’s Problem - a podcast by Michael Byrne

from 2008-06-09T13:33:41

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You may be an expert on the product or service you are selling. You may know all about the problems it can solve. But the only problem that matters is the one which is blocking your customer’s path along his preferred direction. Some serious skill is called for here. You see: the customer may not [...]