Corporate Social Responsibility (CSR) – The New Competitive Advantage - a podcast by Olivia Parr-Rud

In a recent global survey, more than 80% of customers said they care as much about a company’s values and level of social responsibility as they do about the company’s offerings, employment practices, and/or profitability. They want businesses to balance their economic gain with the welfare of their employees, the society and the environment. As a result, companies are realizing that it’s not a matter of whether to engage in CSR, but rather how CSR can be employed to support the company’s goals. Today, some of the best and most profitable companies understand that CSR can be good for business. They are actually doing ‘good’ while doing well. As a result, experts believe a majority of companies will be working with or towards CSR within the next decade. So, the trend is definitely moving in the right direction. Please join me and my guest, Susanne Gargiulo, as we explore Corporate Social Responsibility and its impact on our businesses, society, and the planet.

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