Creating a Culture of Innovation with Mitch Ditkoff - a podcast by Olivia Parr-Rud

In today’s high-tech, global economy, every linear process is being automated or out-sourced. From sales, to marketing, to HR, the only way to remain competitive is to create a culture that inspires non-linear or creative thinking, thus fueling innovation. Unfortunately, most companies have structures, policies, and norms in place that stifle innovation. Other companies are doing it right. But how?

Today’s guest, Mitch Ditkoff, feels that your company's most valuable capital asset is the collective brain power, creativity, and commitment of its work force. He states that this asset can be significantly leveraged when people are provided with the appropriate leadership, systems, settings, tools and techniques to think (and act) creativity, and the freedom to try and to fail .. Please join me and my guest, Mitch Ditkoff, as we explore how to build a sustainable culture of innovation.

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