CEOs: forget recovery. Instead: reframe, reset, relaunch - a podcast by Ciarán Fenton

Everyone is talking about the 'new normal" meaning that "things" will never be the same again and we'll have to bally well get used to it.

Yet the same commentators talk of recovery and reopening as if it will merely be a case of removing dust sheets and shutters and opening the doors to unchanged customers as if nothing fundamental has changed.

It has.

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