The Trust Factor in Health Communications - Dr. John Whyte, Chief Medical Officer of WebMD - a podcast by Osmosis.org

“People used to say, I don't understand science or I don't like science but now people are saying, I don't trust science.” As a physician and healthcare communicator with a global audience, that reality is both frustrating and concerning to Dr. John Whyte. He’s chief medical officer at WebMD, the leading healthcare website in the United States with nearly 130 million users viewing billions of pages each month. Overcoming this skepticism during a pandemic has become a necessary part of the mission for Whyte and his colleagues. “How do we help them understand what are trusted sources? We're trying to do that, and we're also trying to meet people where they are.” Whyte is well-positioned for this once-in-a-lifetime communications challenge. Before coming to WebMD, he was Chief Medical Expert and Vice President for Health and Education at the Discovery Channel and spent many years in government service at the FDA, as well as the Centers for Medicare and Medicaid Services. He joins host Shiv Gaglani on this episode of Raise the Line to discuss his career journey, the power of media and the importance of connecting content to care in a way that is credible and respected.

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