How to Attract Business in 2023 - And Beyond - a podcast by Ray Edwards
from 2022-12-05T19:00
Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing.
Wouldn't it be better to have new clients seek you out? To attract new business instead of chasing after it?
There are several ways to make this happen without a huge (or even a small) advertising budget.
This week's episode features a segment from 2013 entitled "How to Attract Business". It's been almost a decade since I first suggested these tactics and they're all still valid. In fact, I still use each and every one.
Thanks to CDRC Bryan Switalski for suggesting that we revisit these powerful tactics.
[00:19] Intro - Where this week's episode comes from
[01:23] Your desperation stinks
[03:16] Here's "the secret"
[03:54] Step 1 - Create massive value
[06:36] Step 2 - Positioning and Authority
[09:50] Step 3 - The Hub and Spoke system
[11:06] Step 4 - Traffic, lead, and conversion system
[12:38] Step 5 - Create a Path
[13:57] Recap and implementation ideas
Links
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