Episode #075: Cultivate Enduring Customer Loyalty with Noah Fleming - a podcast by Jeff Brown

My guest today says loyal customers are the beating heart of of every great business.

In his book Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, Noah Fleming asks why so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base–the path to stable growth, season after season.

I found Noah’s book fascinating, and I think you will too!

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In today’s episode, Noah will share:



His belief that new customers are not the answer to your company’s problems

The 3 essential components of any Evergreen organization

How to determine which customers you should fire

And much more!





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Noah Fleming’s New Book

You can order your copy of Read to Lead Podcast

Further podcasts by Jeff Brown

Website of Jeff Brown