Episode #078: How to Book Yourself Solid with Michael Port - a podcast by Jeff Brown

Ever since I launched the Read to Lead Podcast, I’ve wanted to have Michael Port on the show to talk about his latest book.

The original version of Book Yourself Solid was first released in 2006. Then, in 2010, it was updated with additional content. However, it was the illustrated version – released in 2013 – that convinced me to buy it.

Supposedly, 84% of us prefer to learn visually. I can certainly say I’m in that camp. Along with books like Dan Roam’s Back of the Napkin (and subsequent Show and Tell), and Sunni Brown’s The Doodle Revolution, I found Book Yourself Solid Illustrated an easily digestible read. And, it’s not only be packed with amazing insights and strategies, but it’s just downright fun to read.

What’s more, it’s essentially an entire service business coaching program wrapped up in a single book. A very cool, and hip book.

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In today’s episode, Michael will share:



The thought process behind Michael’s Red Velvet Rope Policy and why it might make sense for your business

What to do about it if you struggle articulating the solutions and benefits you offer in a clear and compelling way

The 6 Core Self-Promotion Strategies

And much more!





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Further episodes of Read to Lead Podcast

Further podcasts by Jeff Brown

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