Episode #099: Traction: How Any Startup Can Achieve Explosive Customer Growth - a podcast by Jeff Brown

Today’s guest is serial entrepreneur and DuckDuckGo founder and CEO Gabriel Weinberg.

Gabriel, along with Justin Mares, has co-authored the brand new book Traction: How Any Startup Can Achieve Explosive Customer Growth.

In it, he and his co-author lay out the 19 traction “channels” they’ve identified and a framework for testing the one that’s right for you and your company at any given time.

The great thing about this framework is, it doesn’t just apply to founders and startups. You can leverage the principles in this book to gain traction for your online course, your new side hustle you’ve been working on during the weekends, and just about any other scenario you can think of.

One of my favorite aspects of the book is Gabriel and Justin interviewed dozens of successful startup founders, analyzed their processes, and developed their framework from the data. In other words, their methods are proven to work. I think you’ll get a lot out of listening.

To join our conversation, simply hit the play button below.

Subscribe: iTunes | Stitcher | RSS



In today’s episode, Gabriel and I discuss:



* The simple three-step framework for unlocking explosive growth (whether a startup, an online course or side hustle)

* Some of the biggest mistakes to avoid when trying to gain traction

* How our natural biases can adversely impact our success

* And much more!





This Episode is Sponsored By SoFi

Read to Lead is supported by SoFi, a leading marketplace lender.

You could save thousands when you refinance your federal and private students loans at lower rates with SoFi.

Take advantage of a special $200 welcome bonus for Read to Lead listeners who refinance their student loans.

Go to SoFi.com/readtolead and find your rate online. Accelerate your success with a smarter loan.



Gabriel Weinberg’s Latest Book

You can order your copy of Traction: How Any Startup Can Achieve Explosive Customer Growth right now!

More on Traction



Books Gabriel Recommends

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

The Outs...

Further episodes of Read to Lead Podcast

Further podcasts by Jeff Brown

Website of Jeff Brown