S1E6 with Will Schafer - a podcast by Plein Air

This is a conversation with Will Schafer, the Director of Marketing at Beyond Meat. They are easily one of the most innovative food producers around today with backers including Biz Stone and Bill Gates. We talked about what he learned from working in CPG, how he got to Beyond Meat, and how they got the new plant-based Beyond Burger into the meat section at Whole Foods.

Further episodes of Real Famous

Further podcasts by Plein Air

Website of Plein Air