Podcasts by REAL MARKETERS

Becoming an Advocate for Your Audience from 2021-10-25T10:00

Keeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly nee...

Finding a Work-life Balance as a Founder, CEO, and Mom from 2021-10-18T10:00

What works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance.

In...

Defining the Modern Day Marketer from 2021-10-11T10:00

If you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer. 

Listen

Rebranding Isn't a Silver Bullet from 2021-10-04T10:00

There's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is.

In this episode, we're welcoming back Connie Glover, Senio...

Practicing Ruthless Prioritization from 2021-09-27T10:00

A lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now.

In this episode, we chat with Jon Falker, Director ...

Pulling Back the Curtain on a Rebrand from 2021-09-20T10:00

It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode.

In this epis...

Debunking Misconceptions Around Product-led Growth from 2021-09-13T10:00

There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product. 

In th...

Do Companies Need a Chief Market Officer or a Chief Marketing Officer? from 2021-09-06T10:00

Should the title of a CMO be Chief Marketing Officer or Chief Market Officer? 

In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberl...

Rethinking Marketing Attribution from 2021-08-30T10:00

Most of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear ...

Everything You Wanted to Know About Influencer Marketing from 2021-08-23T10:00

Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend. 

In this episode, we chat with Mae Ka...

Putting Your Content to Work with SEO from 2021-08-16T10:00

SEO can put your content on the map...you just have to do work. 

Brad Beutler is the Content Marketing Director at Terminus. Brad has more than nine years of leading, orche...

How to Create a Best-in-class Event from 2021-08-09T10:00

You've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocc...

Acing Analyst Relations from 2021-08-02T10:00

Analyst relations probably wasn't a part of your curriculum in school yet many marketers find they take on this critical role. The question begs: what goes into a well-thought-out analyst relati...

PR is More than Press Releases from 2021-07-26T10:00

Raise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, Pres...

The Evolving Role of a CMO from 2021-07-19T10:01

One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Office...

Massive Migration: 23 Domains into One from 2021-07-12T10:00

Consolidating 23 domains into one site may seem like a daunting task to some, but for this marketing executive, it's been his reality for the last 18 months.  In this episode, we chat ...

Secrets to Creating an Exceptional PR Strategy from 2021-07-05T10:01

Have you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to re...

Our 100th Episode from 2021-06-28T10:00

This is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips...

How to Create a Strong Community of Practitioners from 2021-06-21T10:00

Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner.  In this episode, we chat with Guilda Hilaire, Senio...

Moving from Marketing to Revenue from 2021-06-14T10:00

A lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can ...

Stop with the Marketing Bullsh*t Advice from 2021-06-07T19:36:28

Raise your hand if you’re social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, ...

Stop Being Scared of Video from 2021-05-31T10:10

If you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler...

Outsource the Bottom 10% of Your Job from 2021-03-22T10:00

Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. Listen

Setting Realistic Expectations for SEO from 2021-03-15T10:00:01

As marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we c...

Creativity vs. Speed-to-Market from 2021-03-08T11:00

Creativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done M...

Getting It Done as a Marketing Team of One from 2021-03-01T11:00

Hot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Ann...

Why You Need to Double Down on Brand Marketing from 2021-02-22T11:00

Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduct...

How to Generate 90+ Posts in a Month from Guest Bloggers from 2021-02-08T11:00

There's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reyno...

Making the Most of the Early Years in Your Career from 2021-02-01T11:00

What do start-ups and the early days in your career both have in common? They both can feel like building a plane while in flight. In this episode, we chat with Sara Pion, Brand Content Manager at ...

Stop the Sh*tty Marketing from 2021-01-25T11:00

Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about pass...

International Marketing Requires More Than Just Translating Content from 2021-01-18T11:00

Marketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why...

Driving Innovation and Establishing an Internal Influencer Program from 2021-01-11T11:00

Spoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing ...

Creating a Culture for Content Creation from 2021-01-04T11:00

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience...

Goodbye 2020 from 2020-12-21T11:00

Let’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ev...

Behind the Scenes: What It Really Takes to Produce a Podcast from 2020-12-14T11:00

So, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about w...

Secrets to Incredible Paid Media Performance from 2020-12-07T11:00

Paid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And whe...

Recovering Perfectionist from 2020-11-30T11:00

Perfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with u...

Listener Episode: It’s OK to Fail from 2020-11-23T11:00:01

Failure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here...

Not Everyone Has to Like You from 2020-11-16T11:00:01

It’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would b...

Field Marketing Is Much More Than Just Events from 2020-11-09T11:00

What comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific...

Sirius XM DJ → Marketer → CEO from 2020-11-02T11:10:01

There are a lot of ways to get started in a career in marketing. Some individuals attend college and graduate with a degree in marketing. Some fall in love with marketing during an internship and m...

WTH is TikTok and Why You Need to Get On It Now from 2020-10-26T10:00:01

TikTok. It’s apparently more than just teens making funny dance videos. In fact, TikTok has more than 2 billion downloads globally, 50 million daily active users in the U.S., and 100 million monthl...

More Than Just a Podcast from 2020-10-19T10:00

Real Marketers is all about providing a voice for the marketers who ask forgiveness not permission, move fast, obsess about results, and have a ton of crazy ideas. Most of our episodes feature a gu...

The First Borns Club from 2020-10-12T10:00

Welcome to the first meeting of the First Borns Club. Okay, perhaps we’re not creating an actual club, but maybe we should! One of the topics that came up in last week’s episode and this week’s epi...

Goodbye to the Good Girls from 2020-10-05T10:08

Generations of women have been raised to be “good girls” where they’re taught to be polite, not speak too loud, don’t argue with others, and the list goes on and on. While these behaviors are taugh...

Your Content Must Be More Compelling Than Netflix from 2020-09-28T10:00:01

What’s your first go-to when you find yourself with free time in the evenings or on the weekend? Do you find yourself reaching for the remote to binge-watch the latest episode of your favorite show...

What Consumers Want from 2020-09-21T10:04

Focus on the customer. How many times have you heard that phrase uttered in your career? Probably a million. As marketers, we all know we’re supposed to put the customer at the center of what we do...

Stop Asking for Leads from 2020-09-14T10:00:01

Every B2B marketer has been asked countless times to report back on how many marketing leads they’ve generated for the month or quarter. It’s a legacy metric that senior executives seem to rely on ...

Digital Marketer During the Week, Motorcycle Racer on the Weekends from 2020-09-07T10:00

The best marketers know one speed: fast. And you can say the same thing about professional motorcycle racers too. So what happens when you combine the two? You have a kickass digital marketer who l...

Sharing Secrets from 2020-08-31T10:00

Why are so many marketers so afraid of sharing what works and what doesn’t? In this episode, we chat with James Winter, VP of Marketing at Brandfolder, who has a decade of marketing experience. His...

No More Holding Back from 2020-08-24T10:00:01

We spent so much time obsessing about the first REAL marketer we would feature in the first episode. The first episode really helps set the stage for the entire show. It provides listeners with a g...

Introducing Real Marketers from 2020-08-17T10:00

We had BIG plans for the podcast at the beginning of 2020. We were going to completely change the podcast brand, overhaul the show focus, and so much more. And we had only planned on taking a hiatu...

054: Modulr | Marketing + Sales = Best Friends from 2020-01-14T14:12:11

Key Takeaways:

1. You should constantly ask yourself how you can do things differently. Don't become complacent and wait until something stops working before trying ou...
   Listen

053: Inverta | Being a Marketer, Mom, and More from 2019-12-09T03:15:15

Key Takeaways:

1. Being a marketing leader and a mom at the same time is hard. Find what works best for you and your family.
2. There is no magical "viral" butto...
   Listen

052: Onna | Niches Makes Riches from 2019-12-02T15:58

Key Takeaways:

1. Tech startup life isn't as glamorous as TV, movies, and social media make it out to be because it's really HA...
   Listen

051: PPG | Silver Bullets for Marketing Don't Exist from 2019-11-25T14:01:34

Key Takeaways:

1. Marketing isn't as glamorous as social media can often make it seem. 
2. Proactively share what your co...
   Listen

050: G2 | Product Marketing & Building A Go-to-Market Strategy from 2019-11-18T18:39:14

Key Takeaways: 

1. No two product marketers are the same. And they shouldn’t be! Because every product and bu...
   Listen

049: G2 | Getting REAL About Mental Health from 2019-10-14T10:00

Key Takeaways: 

1. The stigma around mental health needs to continue to change so more people feel comfortabl...
   Listen

048: G2 | Becoming a CMO by 30 from 2019-10-07T16:31:52

Key Takeaways: 

1. Imposter syndrome is REAL. If you’re pushing yourself outside of your comfort zone in you...
   Listen

047: Salesforce | Stop Being an Order Taker from 2019-09-30T10:00

Key Takeaways: 

1. Everyone has an opinion about marketing no matter their expertise. Learn how to respectfu...
   Listen

046: Salesforce | Every Purchase Decision is a Considered Decision from 2019-09-23T14:55:53

Key Takeaways: 

1. Stop trying to copy someone else's career path. Be yourself. Find what you’re passionate a...
   Listen

045: The Future of Mobile: Part 2 from 2019-09-16T13:19:28

We’re back with Part 2 of our special two-part "Future of Mobile" series! Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech leaders. This...

Strong Opinions 009: Stop Waiting to Do Video! from 2019-09-13T13:17:10

Did you guys watch this week's Apple Event? All of the buzz around the iPhone 11's camera got me thinking...why do we as marketers think that we need to spend hundreds of dollars and dozens of h...

044: The Future of Mobile: Part 1 from 2019-09-09T13:23:33

We’re back with a special two-part episode of Mobile Matters and this week we’re talking all about the future of mobile and hearing directly from some of our prev...

Strong Opinions 008: Mobile Table Stakes from 2019-09-06T16:01:42

I've been thinking a lot lately about how organizations can get so overwhelmed when it comes to implementing new technologies within their business. What should we be focusing on? Is it too new?...

043: From the Cutting Room Floor | Interconnectivity Between Devices and Consumers from 2019-09-02T10:00

Happy Labor Day! I hope most of you are out enjoying your three-day weekend. Since I'm also taking advantage of the extra day off with my family, this week's episode is another From the Cutting ...

Strong Opinions 007: Why You're Missing Out If You're Not Using SMS from 2019-08-30T14:49:37

OK, let's be honest: if we're not utilizing text to communicate with our customers, we're missing out big time. Think about it! An average of 98% of text messages are read. NINETY-EIGHT PERCENT!...

042: From the Cutting Room Floor | Advice for the Next Generation of Marketing Leaders from 2019-08-26T12:46:43

This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of Listen

Strong Opinions 006: Inspiration Can Come From Anywhere from 2019-08-23T20:04:41

What if I told you that I just drew inspiration from some B2B website copy from an Ariana Grande song? Seriously! This week on Strong Opinions, I'm talking about how as marketers, we need to be ...

041: From the Cutting Room Floor | Focus on the Basics from 2019-08-19T12:52:48

This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of Listen

Strong Opinions 005: QR Codes Are NOT Dead from 2019-08-16T14:43:28

Remember a few years ago when you thought QR Codes were dead and there was never a reason to use them? Well they're back from the dead and deserving of a second chance. 

040: From the Cutting Room Floor | Finding Work Life Balance from 2019-08-12T00:47:17

This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of Listen

Strong Opinions 004: The Power of the Break-up Email from 2019-08-09T14:38:34

All of us have unengaged subscribers on our email lists that we're continually to send emails. It's time for that to stop and for all of us to start removing unengaged subscribers from our email...

039: Terminus | Insights from a B2B Marketing Leader from 2019-08-05T01:28:53

Key Takeaways: 

1. Account-based marketing (ABM) is really how B2B marketing should be done. We need to stop...
   Listen

Strong Opinions 003: Burger King's Marketing Sets the Bar from 2019-08-02T12:57:07

Burger King's marketing team is absolutely on fire. What they've done with their Whopper Detour, Burn that Ad, and Impossible Whopper campaigns combined with their inventive Super Bowl commercia...

038: Amazon Alexa | Building a Voice Strategy for Your Brand: Part Two from 2019-07-29T10:00

Key Takeaways: 

1. The benefits of voice aren’t only for consumers. You can benefit a ton from having a voice...
   Listen

Strong Opinions 002: Native Mobile Apps Are Dead from 2019-07-26T10:00

Native Mobile Apps are dead. You might be laughing me out of the room right now, but I’m serious! There have been some undeniable consumer behavior shifts away from native apps in the past few y...

037: Amazon Alexa | Building a Voice Strategy for Your Brand: Part One from 2019-07-22T10:00

Key Takeaways: 

1. Voice has the potential to really transform how brands engage with consumers. It has the d...
   Listen

Strong Opinions 001: Stop Posting Pictures of Your Tech Stack from 2019-07-19T10:00

How many times have you seen a fellow marketer post an image of their entire tech stack on LinkedIn or share it in a conference presentation? But, how helpful is that really? Does sharing a bunc...

Introducing Strong Opinions from 2019-07-15T10:15

We’re getting ready to launch our second show! Check out a quick sneak peak of what you can expect with Strong Opinions before the first episode launches in a few days.

036: eBay | Why You Should Say No to 99 Things and Yes to One from 2019-07-15T10:00

Key Takeaways: 

1. Life is too short to not love what you do. Find a career that you’re passionate about and ...
   Listen

035: From the Cutting Room Floor | Digital Acceleration from 2019-07-08T10:00

This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of Listen

034: From the Cutting Room Floor | Increasing Diversity in Tech and Expert Advice for Developers from 2019-07-01T10:00

This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content that we couldn’t fit into the ...

033: Samsung | How to Make the Web Accessible to Everyone from 2019-06-24T10:00

Key Takeaways:

1. While the app store definitely served a purpose when it was first launched 10 years ago, th...
   Listen

032: Samsung | Don’t Underestimate the Power of the Web from 2019-06-17T10:00

Key Takeaways:

1. The web has advanced tremendously over the past few years and it’s imperative that all of us better understand what’s...
   Listen

031: MGM Resorts | Get to the Fun Faster from 2019-06-10T10:00

Key Takeaways:

1. Consider partnering with your HR colleagues on any brand initiative to make sure your brand is incorporated into your company culture. This...
   Listen

030: World Wide Technology | It’s Time to Invest in Your Loyalty Program from 2019-06-03T10:00

Key Takeaways:

1. Don’t select technology without fully understanding what you’re trying to accom...
   Listen

029: From the Cutting Room Floor | Future of Email on Mobile from 2019-05-27T10:00

This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing some great content from one of our pre...

028: TGI Friday’s | Why You Need to Ask, "What’s Next" from 2019-05-20T10:00

Key Takeaways:

1. Your product doesn’t matter as much as your customer ...
   Listen

027: Zack Argyle | An Insider’s Look at Building the Pinterest PWA from 2019-05-13T10:00

Key Takeaways:

1. If you don’t have a PWA already for your brand then i...
   Listen

026: New Orleans Saints and Pelicans | The Power of Video from 2019-05-06T10:00

Key Takeaways:

1. It’s time for us to stop comparing our marketing to w...
   Listen

025: Best of Mobile Matters | Your Mobile Masterclass from 2019-04-29T10:00

This is a special episode of Mobile Matters because it marks our six month anniversary for the podcast and our 25th episode.

Listen

024: Campbell Soup Company | What It Means to Be a Modern Marketer from 2019-04-22T10:00

Key Takeaways:

1. Marketing is harder today than it’s ever been because of the sheer quantity of channels we have access to as marketers. That’s why it’s crucial for a...
   Listen

023: Choice Hotels | It’s Time for Marketers to Raise the Bar from 2019-04-15T10:00

Key Takeaways:

1. Perhaps it’s time for digital marketing to just be c...
   Listen

022: GE | Fail Fast and Pivot from 2019-04-08T10:00

Key Takeaways:

1. Don't underestimate the importance of having a strong...
   Listen

021: Crayola | Balancing a Historic Brand and Digital from 2019-04-01T10:00

Key Takeaways:

1. YIt’s no longer acceptable to constantly bombarded consumers with irrelevant messages that don’t provide value.
2. The challenge of screen time...
   Listen

020: Oracle | Email is NOT Dead. Stop Asking. from 2019-03-25T10:00

Key Takeaways:

1. Email is NOT dead. It’s merely a clickbait headline. ...
   Listen

019: IBM | Stop Celebrating the Launch. It’s Only the Beginning. from 2019-03-18T10:00

Key Takeaways:

1. Don’t think you need to sacrifice design thinking for speed. It’s possible to do both effec...
   Listen

018: SparkToro | How to Figure Out Which Channels Actually Work for You from 2019-03-11T10:00

Key Takeaways:

1. No click search is having a major impact on numerous businesses, but few marketers understand the significance of it.
2. One email address is m...
   Listen

017: Microsoft | From Progressive Enhancement to Progressive Web Apps from 2019-03-04T11:00

Key Takeaways:

1. Progressive Web Apps (PWAs) are an evolution of mult...
   Listen

016: Microsoft | Bringing the Web and App Space Together from 2019-02-25T11:00

Key Takeaways:

1. Progressive Web Apps are one of the hottest topic in...
   Listen

015: HubSpot | Intersection of Marketing, Technology, and Management from 2019-02-18T11:00

Key Takeaways:

1. We need to stop posting pictures of our tech stack on...
   Listen

014: DroneDeploy | The Drone Takeover Is Here from 2019-02-11T11:00

Key Takeaways:

1. Make sure you’re not just talking about being mobile-...
   Listen

013: Braze | Keys to Driving Results with Your Mobile Campaigns from 2019-02-04T11:00

Key Takeaways:

1. Don’t overthink your mobile campaigns. The best ones ...
   Listen

012: Google | The Future of Mobile Web (Part Two) from 2019-01-28T11:00

Key Takeaways:

1. There is more and more functionality coming to Progre...
   Listen

011: Google | Progressive Web Apps: The Future of Mobile Web (Part One) from 2019-01-21T11:00

Key Takeaways:

1. Progressive Web Apps (PWAs) are fundamentally changi...
   Listen

010: Lowe's | Don’t Underestimate the Power of Iteration from 2019-01-14T11:00

Key Takeaways:

1. Small iterations can end up having a big result. We’r...
   Listen

009: NXP | NFC: The Power Behind a Tap of Your Mobile Device from 2019-01-07T11:00

Key Takeaways:

1. Near-field Communication (NFC) is much more prevalen...
   Listen

008: DemandJump | Why the Traditional Marketing Funnel is Actually Broken from 2018-12-31T11:00

Key Takeaways:

1. We’re living more and more in a multi-device world an...
   Listen

007: Stephanie Cox | Holiday Gift of Brands Doing Mobile Right from 2018-12-24T11:00

Key Takeaways:

1. All of us crave innovation in our mobile efforts, but...
   Listen

006: Allegion | Trends Impacting How Brands Engage Consumers on Mobile from 2018-12-17T11:00

Key Takeaways:

1. Don’t underestimate the importance of the user experi...
   Listen

005: Aetna | Why You Need to Have a Mobile Strategy from 2018-12-10T11:00

Key Takeaways:

1. You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a singl...
   Listen

004: AT&T | The Impact 5G Will Have on Your Company from 2018-12-03T11:00

Key Takeaways:

1. 5G is going to completely transform what we’re able t...
   Listen

003: Mobivity | Why Your Mobile App Needs to Be in the Top 5 from 2018-11-26T10:30