187: Communicating During COVID-19, with Wendy Reizer, Marketing Communications Consultant at W Creative Brand Communications - a podcast by Jen Arnold

Does the stress and anxiety of the #COVID19 crisis have you unsure of how to communicate with employees? 

During the heightened stress and anxiety of the COVID-19 crisis, it is more important than ever to have clear, concise, easily consumable information offered from organizations to employees. Today’s guest, Wendy Reizer, draws on over 20 years of experience in marketing communications consulting to break down meaningful, palatable information specific to the challenges of communicating during this national pandemic.

Wendy’s specialty is creating resonate brands, campaigns, and content that align with people’s values and inspire them to take charge of their health and happiness. She has a specific passion for inspirational wellness marketing and helping to brand wellness programs.

In this episode, Wendy discusses all things COVID communication. She shares a low stress, simple strategy, as well as what things to avoid during COVID communications.

Wendy explains how to strike a balance between too much and too little communication and how to craft pieces for both front line and work from home employees to create a sense of togetherness without breeding resentment between the two. 

Wendy brings up a few examples of good pandemic communication she’s seen recently, and finally leaves listeners with a tangible tip to use in crafting their own communications during this unprecedented time.

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