Podcasts by Retail management and marketing - for iPad/Mac/PC
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.
This material forms part of The Open University course B122 An introduction to retail management and marketing.
Further podcasts by The Open University
Podcast on the topic Kurse
All episodes
Transcript -- Store operations from 2011-06-10T06:40:51
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
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Transcript -- Bar code technology from 2011-06-10T06:39:51
Looking at the increase and benefits of online shopping and barcode technology.
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The impact of marketing from 2011-06-10T06:38:52
The importance of marketing and communication.
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Transcript -- The impact of marketing from 2011-06-10T06:38:51
The importance of marketing and communication.
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The agency and the message from 2011-06-10T06:37:52
This video looks at how agencies help companies to raise awareness of their brand and promotions.
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Transcript -- The agency and the message from 2011-06-10T06:37:51
This video looks at how agencies help companies to raise awareness of their brand and promotions.
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Online retail marketing from 2011-06-10T06:36:52
An online entrepreneur challenges the existing state of high street retail.
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Transcript -- Online retail marketing from 2011-06-10T06:36:51
An online entrepreneur challenges the existing state of high street retail.
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Building a brand from 2011-06-10T06:35:52
How should a retailer go about building their brand, and what is meant by 'a brand'?
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Transcript -- Building a brand from 2011-06-10T06:35:51
How should a retailer go about building their brand, and what is meant by 'a brand'?
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PR in retailing from 2011-06-10T06:34:52
Several small businesses explain how they have used public relations to help their businesses grow and make an impact.
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Transcript -- PR in retailing from 2011-06-10T06:34:51
Several small businesses explain how they have used public relations to help their businesses grow and make an impact.
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How supply chains work from 2011-06-10T06:33:52
Using frozen peas as an example, this video takes us through the complete supply chain process.
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Transcript -- How supply chains work from 2011-06-10T06:33:51
Using frozen peas as an example, this video takes us through the complete supply chain process.
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Retail buying in the fashion industry from 2011-06-10T06:32:52
A look at how UK fashion companies trade overseas.
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Transcript -- Retail buying in the fashion industry from 2011-06-10T06:32:51
A look at how UK fashion companies trade overseas.
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Independent retailers from 2011-06-10T06:31:52
Several independent retailers explain why they are a preferred alternative to the high street.
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Transcript -- Independent retailers from 2011-06-10T06:31:51
Several independent retailers explain why they are a preferred alternative to the high street.
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The Internet debate from 2011-06-10T06:30:52
Experts discuss the internet tools available to retailers.
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Transcript -- The Internet debate from 2011-06-10T06:30:51
Experts discuss the internet tools available to retailers.
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The retail sector in 2020 from 2011-06-10T06:29:52
How technology has changed and drives retail and consumerism, and the use of statistics and date.
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Transcript -- The retail sector in 2020 from 2011-06-10T06:29:51
How technology has changed and drives retail and consumerism, and the use of statistics and date.
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The future of retail management from 2011-06-10T06:28:52
Businesses reflect on what the future hold for them and where they might be.
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Transcript -- The future of retail management from 2011-06-10T06:28:51
Transcript -- Businesses reflect on what the future hold for them and where they might be.
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Transcript -- The future of retail management from 2011-06-10T06:28:51
Transcript -- Businesses reflect on what the future hold for them and where they might be.
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Transcript -- The future of retail management from 2011-06-10T06:28:51
Businesses reflect on what the future hold for them and where they might be.
Listen