Virtual Trade Shows: The New Normal for Fashion Week - a podcast by Adam Williams CRE

What does a fashion trade show look like in the era of COVID-19 and how well do trade shows translate to a digital footprint?   Today we're joined by the man behind the virtual trade show, FashionGo Week, Paul Lee. Paul is the CEO of NHN Global Inc., where he provides executive leadership to several wholly-owned B2B technology businesses including FashionGo, a wholesale online marketplace for the fashion apparel, accessories, footwear and beauty industries. This year, FashionGo week is providing a digital experience for retailers without the need to travel to a physical trade show.   Listen along as we discuss how retailers are shifting from buying for next seasons trends to buying to stock the shelves now, the behind-the-scenes of launching a completely virtual trade show, and how FashionGo will continue to evolve their platform to appeal to brands and vendors alike in a post COVID era. 

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