Becoming a Known Expert in Account Growth through a B2B Podcast - with Jenny Plant | B2B Podcasting - a podcast by Kap Chatfield

Do you know how to empower your account managers to grow their accounts? 💪

Too many companies unintentionally limit the potential of their account managers, which can cause a domino effect of negative outcomes in the company.

It’s time companies position their account managers to bring value, think outside the box and push the envelope of what’s offered to clients.

🎙️ B2B Podcasting had the honor of hosting Jenny Plant, founder of Account Management Skills Limited, Creator of Account Accelerator Program and host of The Creative Agency Account Manager Podcast.

Her years of expertise in account management will help business leaders and account managers once again find value in the services offered to clients and the way those relationships are nurtured. 🤝

➡️ This episode is sure to help your business grow. Check it out!

Main Takeaways:

💎 Learn the main issues account managers face today

💎 Discover the best solutions to facilitate the account manager’s job

💎 Companies can empower their account managers to be forward-thinking

💎 Start a podcast to strengthen your niche expertise to your audience

💎 Determine the way you invite guests onto your podcast

Timecodes:

⏰ 00:00-03:48 | Main challenges for account managers

⏰ 03:48-07:48 | How account managers can easily solve their biggest challenges

⏰ 07:48-14:04 | Nurturing clients and their needs throughout the year

⏰ 14:04-23:06 | Account managers need to be empowered to do their job

⏰ 23:06-25:19 | A podcast can become a tool to strengthen your expertise

⏰ 25:19-30:25 | Inviting guests needs to be strategic to your value proposition

⏰ 30:25-34:23 | There is clear ROI to starting a B2B podcast

Quotes:

💬 “It costs way less to keep a good customer than to go find a new customer.” - Kap Chatfield

💬 “You have to keep adding value, surprising them and bringing them new thoughts and ideas to keep that momentum.” - Jenny Plant

💬 “Start to think about those other periphery services you offer that support the core project that you're working on.” - Jenny Plant

💬 “Give permission to an account manager to feel empowered.” - Jenny Plant

💬 “There's so much more potential for account managers to be the commercial voice, to understand the client's business, and to see the future value opportunities.” - Jenny Plant

💬 “80% of clients say that they want their agency to leverage the learnings they have with other clients and share it with them.” - Jenny Plant

💬 “I wanted my show to be the mentorship that I didn't have.” - Jenny Plant

💬 “Podcasts accelerate that conversion of people into a client because they feel like you've got a relationship.” - Jenny Plant

💬 “You find your voice, as a thought leader, by committing to the content creation process.” - Kap Chatfield

💬 “In order to be consistent with podcasting, you've got to enjoy it.” - Jenny Plant

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Reach out to Jenny Plant:

Her LinkedIn profile

Her website

Her show, The Creative Agency Account Manager Podcast

Further episodes of B2B Podcasting | A show about the ultimate B2B sales

Further podcasts by Kap Chatfield

Website of Kap Chatfield