How a B2B Podcast is the ULTIMATE Smarketing Solution - with Rick Lambert | B2B Podcasting - a podcast by Kap Chatfield

Show title: B2B Podcasting

Episode title: How a B2B Podcast is the ULTIMATE Smarketing Solution - with Rick Lambert
Call To Action:

➡️ Do you struggle with the balance between sales and marketing?

When you set out to build your personal brand, it’s not uncommon to face challenges. Video content and messaging have incredible power to strengthen your niche expertise—or keep you on the sidelines. It can be a tough balancing act. 👀

That’s why we sat down with Rick Lambert, CEO of Sell To Win and In2communications, and host of “The Smarketing Show”.

His take on how marketing and sales can serve one another, help professionals find their lane and build successful brands is exactly what we needed to hear when we recorded this episode.

We know you’ll be inspired too. 🔥

If you’re ready to take the next step in starting your own video podcast, check out our latest episode. 👊🏼

Main Takeaways:

💎 In today’s B2B landscape, professionals need to have a mix of marketing and sales

💎 Learn to grow your personal brand with video content

💎 Find the theme that will mark your personal brand and simplify your content

💎 A video podcast will automatically increase your ICP coming through your pipeline

💎 Find your niche by studying your competition and maximizing your message

Timecodes:

⏰ 00:00-08:57 | Professionals need to understand sales and marketing

⏰ 08:57-12:02 | Video is THE way to grow your personal brand in the digital landscape

⏰ 12:02-17:33 | Your personal brand influence will grow when you invest in video

⏰ 17:33-27:29 | Why aren’t more professionals investing in their video content?

⏰ 27:29-31:35 | A video podcast helps you strengthen customer relationships for the long run

⏰ 31:35-35:16 | Learn where your competition is going and find your lane

Quotes:

💬 “Video acts like no other vehicle—it makes you become top of mind at point of need.” - Rick Lambert

💬 “I bring on guests to my show because success leaves clues for the audience.” - Rick Lambert

💬 “There’s a distinct difference between marketing and sales—marketing is letting people know what you have, and sales is getting rid of what you have.” - Rick Lambert

💬 “Today's B2B sales professional needs to be a hybrid between a sales person and a marketing person.” - Rick Lambert

💬 “Perfection really is never going to be achievable—just get it out there.” - Rick Lambert

💬 “Either you're going to move forward with your personal brand, or you're going to be a spectator and let others move forward.” - Rick Lambert

💬 “You’ve got to think about who the person is you want to be seen by your customers.” - Rick Lambert

💬 “The shows create awareness for your audience.” - Rick Lambert

💬 “Awareness boosts consideration rates and drives lead generation, which is the business model to shows.” - Rick Lambert

💬 “Scale your touchpoints with key relationships.” - Kap Chatfield

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Rick

Follow Rick on LinkedIn

Check out Sell To Win

Check out In2communications

Check out The Smarketing Show

Further episodes of B2B Podcasting | A show about the ultimate B2B sales

Further podcasts by Kap Chatfield

Website of Kap Chatfield