How a Single Show is Transforming the World of HR - with Joe Sweeney | B2B Podcasting - a podcast by Kap Chatfield

Do you know how to approach an ideal customer without sounding ‘salesy’? 🤔

Too often B2B companies don’t realize they’re selling to real people who want to be entertained, not sold to. 📺

It’s vital to study and understand your audience’s needs and perspective so your marketing can be effective and reach its intended goals.

🎙️ The latest episode of B2B Podcast is with Joe Sweeney—Head of Content Marketing at TalentSoft and Host of “The Ins and Outs of Work” podcast.

If you’re looking for a way to better understand your audience and make your marketing more effective, THIS episode is for you!

Main Takeaways:

💎 Learn how a podcast can populate your content flywheel

💎 A show marketing model will position your voice as an authority in your industry

💎 Discover how you can bring value to your audience with a podcast

💎 Use a podcast to better understand your audience and ideal customer

💎 Avoid a ‘salesy’ approach with customers by using a podcast interview

Timecodes:

⏰ 00:00-03:27 | How to approach marketing as two sides of the same coin

⏰ 03:27-08:22 | Create your business content flywheel with a podcast

⏰ 08:22-12:37 | Learn how to format your B2B podcast with a subject matter expert

⏰ 12:37-16:06 | Find the right strategy to inviting guests onto your podcast

⏰ 16:06-21:01 | Content creation can boost company morale and internal culture

⏰ 21:01-26:08 | How to use a video podcast to boost your business

⏰ 26:08-35:18 | Use a video podcast to reach and engage your ideal customer

Quotes:

💬 "Everybody knows content is king, but businesses need to ask themselves, 'What are we trying to achieve with our content?'" - Joe Sweeney

💬 "If you want your content to not be beige or boring, your company should invest in having a subject matter expert on the marketing team." - Joe Sweeney

💬 "In selecting people to be on your show, ask yourself, 'Does this guest's audience overlap with our audience?'" - Joe Sweeney

💬 “Just because it's a business topic, doesn't mean it can't be entertaining as well.” - Joe Sweeney

💬 “If we're talking about the ROI of the podcast, we should just be talking about the ROI of our whole content strategy.” - Joe Sweeney

💬 “The people that are winning and doing content marketing well, and doing podcasts and shows well, are ones that can bring a new lens and a new view on something.” - Joe Sweeney

💬 “Consistency of communication, and being concise, clear, on message and showing up on a regular basis is critical.” - Kap Chatfield

💬 “You need to leverage your show to better understand your customer.” - Kap Chatfield

💬 “Customers are consuming content about your brand before they ever interact with the sales rep.” - Kap Chatfield

💬 “Content is this ongoing conversation that you can create over time to actually bring your brand to life in the minds of your audience.” - Joe Sweeney

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Joe Sweeney

Head of Content Marketing at TalentSoft (software for HR)

Host of The Ins and Outs of Work

Further episodes of B2B Podcasting | A show about the ultimate B2B sales

Further podcasts by Kap Chatfield

Website of Kap Chatfield