Episode 11: Dan Everett | Founder of Everett Sports Marketing - a podcast by Richmond Weaver

Episode 11: Dan Everett, Founder of Everett Sports Marketing

Subscribe on http://apple.co/2qdc4AB (Apple Podcast) | http://bit.ly/2r8lKvs (Google Play) | http://bit.ly/2qnGiRP (Stitcher)Rich Take On Sports

Show Notes:Rich Spotlight: Dan Everett

Grew up on a chicken farm in SW GeorgiaLoved sports at an early age and baseball was his passion

Eventually fell in love with college football and was transient student at the University of GeorgiaCareer aspirations of being an Optometrist

Chance meeting with UGA Running Back Danny Ware led to starting Sic’Um Signatures in 2007

The genesis of the ESM camps began shortly after in 2008 and 3rd party marketing opportunities began to growReally started representing more of the players no one else wanted to represent anymore

Players took a leap of faith by coming to ESMTurning point for ESM was the year ESM represented both Aaron Murray and Connor Shaw

ESM focuses on maximizing marketing opportunities where other agencies do notDecision was then made to only focus on football representation, golf representation, and youth football camps

Market activation is the beginning of an endorsementJonathan Allen is one of the most interesting clients they’ve ever represented

ESM focuses on positioning clients with brands that are a natural fit for their personalityESM Youth Football Camps focus on football as well as role modeling and leadership

Words of Wisdom involve two keywords: Proactive and AccountabilityRich Headlines

NBA Draft is another sign of the youth movement in the NBA with 16 Freshman selected in the First RoundLA Clippers traded Chris Paul to the Houston Rockets for 7 players and a future draft pick

James Dolan, owner of the NY Knicks parted ways with Phil Jackson signaling the end of the Phil Jackson era in the NBAWeekly Words Of Wisdom

Things may come to those who wait, but only the things left by those whose hustle.  Abraham LincolnDeshaun Watson Signed Print Giveaway

3 winners to be selectedFollow on Twitter– @richtakesports and Retweet“pinned tweet”





Social Media:Follow Dan Everett On Twitter: https://twitter.com/everett_sm (@everett_sm)

Everett Sports Marketing Website: http://everettsm.com/ (http://everettsm.com/)To Follow Rich Take On Sports on Twitter: https://twitter.com/richtakesports (@richtakesports)

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