Language, the power behind cults? - a podcast by RNZ

In her new book Cultish: the Language of Fanaticism linguist Amanda Montell says that what really drives a group of people up and down the cult ladder is language. She speaks with Lynn about the linguistic patterns that cults and cult-like brands use to reel us in, and how language can be manipulated to build a sense of community, enforce collective values, shut down debate, and even coerce damaging behaviour in the name of ideology. And it's not Jonestown, Heaven's Gate or Scientology that you need to be careful of. Amanda Montell argues that the modern wellness industry, multilevel marketers and even brands like Amazon and Lululemon are employing "cultish" language and techniques...

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