RYB 907: When Should I Start Running Facebook Ads for My Brand? + Live Questions - Jam Session - a podcast by Scott Voelker

Welcome! Friday is always one of my favorite days of the week. I love getting to hang out with some awesome people on our coffee talks. If you’d like to join our live Friday jam sessions, head over to takeactioncrew.com. We’d love to have you join us! Once you’ve joined, you’ll be able to ask your own questions each week to help grow your business. Today we’re going to talk about how to run Facebook ads for your brand and everything you need to know about how to get started.

 

Keep in mind that you always want to start by planting seeds and build out content from the start to avoid putting all your efforts into one platform. However, it can be frustrating to wait for months for that content to bring organic traffic to your website. So, there is definitely a time and place to use Facebook ads. It allows you to instantly drive traffic and get eyeballs on your content. However, you have to consider that when you’re paying for ads, you need to find a way to recoup the cost and make money. That’s why I always suggest selling digital products to start. You can also start by creating your email list, which we recently taught how to do in our email fast track workshop.

 

Remember, consistency is key. If you are posting on Facebook every day, you have a good chance of getting in your audience's feed. The more that they interact with you, it lets Facebook know that they want to hear from you. However, you won’t get full reach without paying for ads.

 

How to Use Facebook Ads To Grow Your List

 

If you don’t have an email list and don’t want to wait for months to see progress, I recommend paying for Facebook ads to get a head start. All you’ll need is to build a lead magnet and landing page. Even if you don’t have anything to sell them yet, you can use the content you’re creating to drive traffic to your website. I would pay for up to 1,000 subscribers without having a paid product. Because once you have a list, you can sell to those people in the near future once you do have products ready to go. Once you have your list, you can ask people directly what content they are looking for to help make the content creation process easier.

 

You can also build a list by doing a giveaway as another option if you don’t have your lead magnet ready yet. The quality will be less than leading people to a lead magnet. However, it’s much cheaper to get leads. You have multiple options, so there is nothing stopping you from taking action now!

 

The Value of Selling a Digital Product

 

I recommend starting with a digital product, and you can incorporate a physical product later down the road. This helps keep your funnel going so you don’t run out of inventory and break your process. Start with offering a digital product on the thank you page of the lead magnet, and you can sell your physical product after that. Remember, once you capture a person’s email, you’ll be able to reach out to them on a regular basis, so you’ll have plenty of time to sell your physical products. Once you start to see your lead magnet converting at 20-30% on the front end, you need to get a digital product created quickly so you can start bringing in some revenue.

 

When you start sending out emails, ask yourself what you’re putting in front of people that you can start recouping income from. It can be as simple as adding affiliate links to your blog post or implementing ads to your website.

 

Coffee Talk Q&A

 

Q: How far out should I start to promote my workshop?

 

A: In all honesty, it just depends. I recommend starting out promoting two weeks out at the most

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