Podcasts by Rockstar CMO FM
Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers". Learn more, follow and get the show notes at https://rockstarcmo.com.
Further podcasts by Rockstar CMO
Podcast on the topic Marketing
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The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode from 2023-11-25T12:14
In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy McKnight, who returns to share some research their...
ListenThe Creating Content in a World with AI and Script Writing with a Cocktail Episode from 2023-11-18T14:29
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester turns the tables on our host Ian Trusc...
ListenThe Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode from 2023-11-12T13:16
This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director a...
ListenThe Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode from 2023-11-04T12:48:04
This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's ma...
ListenThe Big Payback of Marketing ROI and the Demise of Twitter Episode from 2023-10-28T15:13
In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ...
ListenThe 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode from 2023-10-21T14:06:01
In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff s...
ListenThe Building a Marketing Team and The Skills of the Magnificent Seven Episode from 2023-10-07T12:54:15
In this week's episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back after a couple of weeks away and shares with Ian h...
ListenThe Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode from 2023-09-30T12:31
Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Troub...
ListenThe Business Story Type and a Cocktail for a Job That Cares About You Episode from 2023-09-23T14:38:18
This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show. Matthew is a technologist, marketer, and storyteller whose ...
ListenThe Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode from 2023-09-16T12:05
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo Continuing last week's topic Jeff Clark, o...
ListenThe Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode from 2023-09-09T13:40:26
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing. Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Siri...
ListenThe PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode from 2023-09-02T12:36:13
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led. Ian then joins Jeff Clark, our resident Rockstar CMO strategic ...
ListenThe Dilya, Demand Generation and Look to the Right of the Publish Button Episode from 2023-08-26T11:26:42
We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already b...
ListenThe is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode from 2023-08-12T12:26:07
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and form...
ListenThe B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of Differentiation Episode from 2023-08-06T10:31:08
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Rese...
ListenThe Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode from 2023-07-29T12:16:11
As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them. Ian goes backs...
ListenThe Ian Goes Solo with FOFU, the Entrepreneur's Enigma Interview and Marketing Does not Ruin Cocktails Episode from 2023-07-22T15:11
In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he fl...
ListenThe Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode from 2023-07-15T13:42:19
This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst exp...
ListenThe Five F'in' Personas, The Return of The Business Storytelling Guy, Matthew Woodget and Facts and Truths over a Cocktail Episode from 2023-07-08T12:24:46
This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff descr...
ListenThe Creating Personas in 5 F'in' Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode from 2023-07-01T13:40:05
This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in'...
ListenThe See Your ICP, Backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail Episode from 2023-06-24T13:32:47
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP ...
ListenThe Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode from 2023-06-17T13:48:11
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring y...
ListenThe Jeff's F'in' Campaign Fundamentals, a drop of Vermouth with Jill Jago and Robert is Organising Content with a Cocktail Episode from 2023-06-10T12:36
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamental...
ListenThe Customer Marketing, Reebok's Connor Altier and Marketing Mnemonics in the Bar Episode from 2023-06-03T12:54:09
This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing. Ian g...
ListenThe 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar Episode from 2023-05-27T12:50:29
This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks ...
ListenThe Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode from 2023-05-20T12:54:29
This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal ...
ListenThe Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode from 2023-05-13T13:26:10
This week Ian Truscott stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark as he shares seven steps for conducting a marketing capa...
ListenThe Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode from 2023-05-06T13:22
This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark shares his 5 F'in' Marketing Operations fundamentals, sharing with host Ian Truscot...
ListenThe Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode from 2023-04-29T12:49
This week in the Marketing Studio, host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by an article on the Forrester blog by Jessie Johnson, Principal Analyst at Forrester ...
ListenThe Jeff on Category Confusion, Rachel Miller Influences B2B and over a Cocktail Robert orders from Dominos Episode from 2023-04-22T12:23:37
This week in the Marketing Studio host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by a nomination for the Rockstar CMO Swimming Pool from episode 131 by Andrew Davies - ...
ListenThe Sales Relationship Advice, Backstage with CRM expert Adeola Sole and a Weak Thought Leadership Warning Episode from 2023-04-15T13:26:34
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) shares some relationship advice for marketers, with seven tips for working more closely ...
ListenThe Picture This With Metrics, Nimble Gravity's Courtney Lindau and the Visible Process Cocktail Episode from 2023-04-08T12:45:50
This week there is a bit of a measurement theme as Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) continues to dive into marketing metrics, shari...
ListenThe Metrics, Butt Cracks and a Cocktail of Thought Leadership Episode from 2023-04-01T13:08:19
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio. Following his conversation with Ian last week about OKR...
ListenThe OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode from 2023-03-25T14:02:40
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Result...
ListenThe DAM it's Theresa Regli and a Cocktail of Content with Robert Rose Episode from 2023-03-18T13:47:59
As Jeff is still away, Ian Truscott has an extended conversation with long-time industry chum, analyst, author, speaker and DAM expert Theresa Regli, Chief Strategist at Vox Veritas Digital. Theres...
ListenThe TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose Episode from 2023-03-11T14:25:36
Something a bit different this week as Jeff is away, Ian Truscott has an extended conversation with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight, who’s been a regula...
ListenThe Building a Team, Positive Intelligence with Caroline Kay and a Content First Cocktail Episode from 2023-03-04T14:45
This week in the Marketing Studio with Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) Ian Truscott asks how to build an effective marketing team....
ListenThe Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode from 2023-02-25T13:49
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester, guide us through the what, why and how of defi...
ListenThe Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode from 2023-02-18T14:16:50
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, developing a personal brand fo...
ListenThe Podcast Gold Dust, Smart Branding with Dan White and a B2C Cocktail Episode from 2023-02-11T15:13:43
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss things to consider if ...
ListenThe Do More with Less Groundhog Day, Space Marketing with Izzy and a Lonely Thought in the Virtual Bar Episode from 2023-02-04T14:43:17
It's groundhog day in the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, talk about ...
ListenThe F'in' Fundamentals, Backstage with Shamir Duverseau and a Cocktail for First Party Data Episode from 2023-01-28T14:01
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, reboot the Rockstar C...
ListenThe Resisting Product Campaign Temptation, Backstage with Leslie Semegran, CMO, VEG and a 150th Episode Cocktail Episode from 2023-01-21T12:04:28
This week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, to discuss the temptation of pr...
ListenThe Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Eclectic and Suave Branding with Robert Rose over a Cocktail Episode from 2023-01-14T14:53
This week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, who shares his four steps for c...
ListenThe New Year's Marketing Resolutions, Getting an Education with Matt Bailey and a Word for 2023 over a Cocktail Episode from 2023-01-07T13:43
In a packed episode in our first show of 2023, Seth Goldstein, the founder and Principal Creative Director at Goldstein Media drops by with a prediction for the new year. We are back in the Marketi...
ListenThe Ending the Year Under the Influence with Jason Falls and Beth Torrie and Robert Rose Makes Predictions with a Cocktail Episode from 2022-12-31T14:21
A long play 12" extended version this week as we close out 2022 with a big year-end show. As regular guest Jeff Clark enjoys his holiday, Ian Truscott catches up with Jason Falls, who we first met ...
ListenThe Predictions Pick, Revealing the De-Positioning Secret and Writing with Robots Episode from 2022-12-17T13:50:02
As we close out 2022 it's predictions season and this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Dire...
ListenThe Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives over a Cocktail Episode from 2022-12-10T13:23:28
Inspired by a Forrester webinar - Predictions 2023: B2B Marketing - this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and f...
ListenThe ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode from 2022-12-03T14:36:51
This week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, about bringing ...
ListenThink Like A Brand #9 - Brand is the Business Case from 2022-11-30T19:58:40
Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. Who are we? Liz H...
ListenThe Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode from 2022-11-26T14:34:50
This week in the Marketing Studio, our host Ian Truscott in the spirit of the holidays, asks Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/F...
ListenThink like a Brand #8 - Coach and Compose with Ramen Noodles from 2022-11-23T21:25:16
Welcome to Think Like a Brand, our mid-week quick shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. Who are we?...
ListenThe Applying Personas, Discover Your Leadership Style with Robert Jordan and a Cocktail of SEO and Content Marketing Episode from 2022-11-19T16:15:43
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive back into the big...
ListenThe Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode from 2022-11-12T13:49:55
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the big topi...
ListenThink like a Brand #7 - What happened to Marcus? from 2022-11-09T20:01
In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they've been ...
ListenThe Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode from 2022-11-05T13:53
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester inspired by a Forreste...
ListenThink like a Brand #6 - Coach and Compose from 2022-11-02T20:55:12
In this sixth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week, they share the fifth principle d...
ListenThe Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Journey and an Info Dump over a Cocktail Episode from 2022-10-29T13:09:50
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester discuss the transition...
ListenThink like a Brand #5 - Product Ain't What it Used to Be from 2022-10-26T18:38
In this fifth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week they share the fourth principle d...
ListenThe Personalization in the Pool, Branding with Todd Irwin and the Nightmare of Tech over a Cocktail Episode from 2022-10-22T12:03:26
This week our host Ian Truscott finds Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, by the Rockstar CMO Swimming Pool, our portal to hell for...
ListenThink like a Brand #4 – Cue the Remix! from 2022-10-19T10:14
In this fourth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and they share the third principle discussed i...
ListenThe Under the Influence, Dip into DAO's with Film.io co-creator Don Richmond and Marketing Skills over a Cocktail Episode from 2022-10-15T12:12
This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester discusses Influencer marketing in B2B, why it's ...
ListenThink like a Brand #3 - Embrace Tension and Create Contradictions from 2022-10-12T11:38:36
In this third special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High. In this episode, they share the second princip...
ListenThe Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar Episode from 2022-10-08T13:00
This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The H...
ListenThink Like a Brand #2 - Sometimes Do The Counter-Intuitive Thing from 2022-10-05T17:30:13
In this second special mid-week mini-episode, Ian Truscott continues to dive into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and in this episode, they share the first pri...
ListenThe All That Glitters Ain't Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode from 2022-10-01T12:47:36
This week Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his seven lessons for purchasing marketing technology with Ian Truscott in the...
ListenThink Like A Brand Special #1 - Intro and The Drug of Choice from 2022-09-28T18:05:35
In this special mid-week mini-episode, Ian Truscott chats with Liz High an insight ninja, marketing strategist and author, who we met on last week's episode. Liz has worked with virtually every ind...
ListenThe CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode from 2022-09-24T11:57:48
This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer Data Platforms (CDPs), discussing why organizati...
ListenThe Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland Episode from 2022-09-17T12:01
This week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and decide if it's a one-hit wonder or Wonderwall. Ia...
ListenThe Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode from 2022-09-10T11:53
This week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies. Ian Truscott goes backstage with And...
ListenThe Product Marketing for Growth, Startup Marketing with Seth Goldstein and Bringing Change over a Cocktail Episode from 2022-09-03T11:45
This week in the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester inspired by an article from the Forrest...
ListenThe Enabling our Teams with Jeff, The Trouble with CMOs with Irene and Differentiating over a Cocktail with Robert Episode from 2022-08-27T12:41:20
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss investing in our teams and marketing enab...
ListenThe Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO Apexon and Robert Feels the Need for Communication Episode from 2022-08-20T16:00:38
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester review a nomination for the Rockstar CMO Swimmin...
ListenThe Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Marketing at Seurat Technologies and a Tale of Two Martechs with Robert Rose Episode from 2022-08-13T14:57:24
In the Marketing Studio it's planning season, and Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester are inspired by a blog p...
ListenThe Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly&Sendible and Robert Rose Inspires over a Cocktail Episode from 2022-08-06T12:24:27
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that clai...
ListenThe Brand Naming with Jeff, PR and Music with Michelle Andersen and Raising the Bar in the Bar with Robert Episode from 2022-07-30T12:59:55
In the newly rebranded Marketing Studio, Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the process of naming a...
ListenThe Brand Building is Back, Jeff Clark is Back and Robert Rose Brings Back a Classic Cocktail Episode from 2022-07-23T13:18:23
This week, as our guest postponed when their neighbor's contractor sliced through their internet, Ian Truscott talks about a recent article he wrote on the importance of brand building - Back to Br...
ListenThe Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode from 2022-07-16T12:38:45
As regular guest Jeff Clark is away this week, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. They discuss a present...
ListenThe Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn't Know over a Cocktail Episode from 2022-07-09T12:28
This week as his regular guest is away, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory and they discuss the seven thi...
ListenThe Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode from 2022-07-02T13:01
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a mar...
ListenThe Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode from 2022-07-02T13:01
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a mar...
ListenThe Content Sausage Factory, Christopher Willis Returns and is that a Fish in Robert's Cocktail Episode from 2022-06-25T15:52
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, take their monthly trip to the Rockstar CMO Swimming Pool, our...
ListenThe 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robert Advices Reflection over a Cocktail Episode from 2022-06-18T12:44
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principl...
ListenThe Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode from 2022-06-11T13:17:57
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss 5 soft spots when implementing marketing technology, w...
ListenThe Martech Industrial Complex, Test-Driven Marketing with Tim Parkin and Investing in Brand over a Cocktail Episode from 2022-06-04T12:11:50
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss tackling the martech industrial complex, with 6 steps f...
ListenThe What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode from 2022-05-21T13:29:11
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growt...
ListenThe Dip Into the Swimming Pool with Jeff, Constantly Learning with Lori Jones and Dating Our Content with Robert over a Cocktail Episode from 2022-05-14T12:52
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester take a dip into the Rockstar CMO Swimming Pool to review some o...
ListenThe Jeff Shares Tips for Brand Research, Matthew Woodget has a Great Story and Robert Talks Tech over a Cocktail Episode from 2022-04-30T13:02
This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research ...
ListenThe Jeff Shares Tips for Brand Research, Matthew Woodget has a Great Story and Robert Talks Tech over a Cocktail Episode from 2022-04-30T13:02
This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research ...
ListenThe A.I. and Marketing with Jeff, Brand Strategy and Innovation with Jo and Listening Before Speaking with Robert and a Cocktail Episode from 2022-04-23T13:33
This week our rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the arti...
ListenThe Jeff Walks Like An Egyptian, Chris Smith Shares The Conversion Code and Robert is Managing Up with a Cocktail Episode from 2022-04-16T12:54
This week our resident marketing sage Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse as we dip into another classic, "The Pyram...
ListenThe Challenger Brand with Jeff, 3 Marketing Thoughts with Ian and a Strategic Cocktail with Robert Episode from 2022-04-09T12:40
This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundament...
ListenThe Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode from 2022-04-02T12:50
This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrk...
ListenThe Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome from Jitterbit and a Quantity Versus Quality Cocktail with Robert Rose Episode from 2022-03-26T13:54
This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fu...
ListenThe 4th Fin' Marketing Fundamental with Jeff, Content Matters with Cathy and Robert Walks the Tightrope with a Cocktail Episode from 2022-03-19T13:33
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals ser...
ListenThe Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cunningham from 6Sense and the Pope in the Pool with Robert Rose Episode from 2022-03-12T13:11
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals ser...
ListenThe Jeff on F'in' Research, Rob and Kennedy are Email Marketing Heroes and Robert Measures a Cocktail Episode from 2022-03-05T15:15
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals ser...
ListenThe Dream of Data with Steffen Hedebrandt, Branding with Jeff Clark and Making the Donuts over a Cocktail with Robert Rose Episode from 2022-02-26T14:15
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals seri...
ListenThe F'in' Marketing Fundamentals, Chris Lynch from Mindtickle and a Wicked Problem over a Cocktail Episode from 2022-02-19T13:28
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketi...
ListenThe Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode from 2022-02-12T14:21
This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learne...
ListenThe Jeff's Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode from 2022-02-05T14:39
This week we celebrate 100 episodes as Ian Truscott interviews our regular expert, Jeff Clark They discuss some priceless advice for new marketers from Jeff's career as a marketing leader for blue-...
ListenThe Taking the P's, The Serious Business of CSR and Facts Don't Speak for Themselves Episode from 2022-01-29T14:33
We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Ro...
ListenThe Six Marketing Books, Retail Relevancy and Building a Cocktail While You're Drinking It Episode from 2022-01-22T16:29
An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time. We kick off by continuing our series on marketing education with our host ...
ListenThe We Need Education, We Don't Need No Top 10's and Catfishing for a Cocktail Episode from 2022-01-15T17:16
This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory...
ListenThe Authentic Empathy with Jeff, Brands Don't Win with Stan Bernard and Planning Over a Cocktail with Robert from 2022-01-08T14:59
Good news, Jeff Clark fans, he's back! Former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO, Jeff has returned from his vacation for an authentic...
ListenThe We'll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode from 2022-01-01T19:30
This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup. Wh...
ListenThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode from 2021-12-24T13:28
'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar. This podcast started as a lockdown project, and over the last 85 ...
Listen#92 - The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode from 2021-12-11T13:00
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora ...
Listen#91 - The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode from 2021-12-04T13:00
This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst commun...
Listen#90 - The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode from 2021-11-27T13:00
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks ...
Listen#89 - The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode from 2021-11-20T12:00
This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketin...
ListenThe Budget Planning and The Only Way Out Is Through a Cocktail Episode from 2021-11-13T13:00
We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. F...
ListenThe Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode from 2021-11-06T13:00
This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be ...
ListenThe Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode from 2021-10-30T11:00
This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology.Our guest...
ListenThe Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode from 2021-10-23T11:00
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about peopl...
ListenThe Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode from 2021-10-16T13:00
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gatheri...
ListenThe Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode from 2021-10-09T11:00
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that y...
ListenThe Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode from 2021-10-02T13:00
After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and f...
ListenThe How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode from 2021-09-25T13:00
This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and t...
ListenThe Sustainable Jeff, Christina on T for Tech and Robert's Big Picture Cocktail Episode from 2021-09-18T11:00
This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the r...
ListenThe Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode from 2021-09-11T12:00
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester ...
ListenThe Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode from 2021-09-04T10:00
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it wit...
ListenThe Customer Needs, Christina's G in GRIT and it's time for a Proper Job over a Cocktail Episode from 2021-08-28T12:00
This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, e...
ListenThe Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode from 2021-08-21T14:00
As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rationa...
ListenThe Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode from 2021-08-14T11:00
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder...
ListenThe Who's Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode from 2021-08-07T13:00
In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a ...
ListenThe Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode from 2021-07-31T11:00
This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across...
ListenThe Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode from 2021-07-24T11:00
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 ste...
ListenThe Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode from 2021-07-17T12:00
This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and i...
ListenThe Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode from 2021-07-10T12:00
This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK’s only independe...
ListenThe Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode from 2021-07-03T11:00
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into...
ListenThe Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode from 2021-06-26T11:00
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative". We'...
ListenThe Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode from 2021-06-19T11:00
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose. The topic for the interview this week is voice marketing, an...
ListenThe Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode from 2021-06-12T12:00
We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/For...
ListenThe Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode from 2021-06-05T10:00
We kick off the episode with former VP Principal Analyst for Forrester Research Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this wee...
ListenThe Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode from 2021-05-29T11:00
You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. My guest this week i...
ListenThe Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode from 2021-05-22T10:00
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orche...
ListenThe Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode from 2021-05-15T14:00
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marke...
ListenThe Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode from 2021-05-08T11:00
This week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to t...
ListenThe Customer Journey, Russ Powell and a Cocktail for the Community Episode from 2021-05-01T11:00
This week, we return to "One Hit Wonder or Wonderwall" with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Cust...
ListenThe Anyway You Want It, Alex Low and 50th Cocktail Episode from 2021-04-24T11:00
This week, we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gai...
ListenThe Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode from 2021-04-17T13:00
This week, in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need t...
ListenThe Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode from 2021-04-10T09:00
This week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at S...
ListenThe Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode from 2021-04-03T11:00
This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDeci...
ListenThe Acronym Splitters, Irene and a Successful Content Cocktail Episode from 2021-03-27T13:00
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Managemen...
ListenThe CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode from 2021-03-20T13:00
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the...
ListenThe Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode from 2021-03-13T16:00
This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture, but I've had pretty much a...
ListenThe Educated, Accessible, Curated, Birthday Hot Cocktail Episode from 2021-03-06T14:00
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired b...
ListenThe Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode from 2021-02-27T14:00
Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to dec...
ListenThe Golden Account Based Favourability Journey to the Virtual Bar Episode from 2021-02-20T16:00
This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segme...
ListenThe Artificially Intelligent Headless Channels and a Cocktail Episode from 2021-02-13T14:00
It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or techn...
ListenThe Super Bowl, Personalization, B2B Music and a Cocktail Episode from 2021-02-06T14:00
It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features...
Listen#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with Robert Episode from 2021-01-30T12:00
In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content ma...
Listen#46 The Hacking Growth with Jeff, Cathy McKnight and Robert's Cocktail Episode from 2021-01-23T15:00
In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and jo...
Listen#45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode from 2021-01-16T14:00
In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats wi...
Listen#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode from 2021-01-09T12:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, an...
Listen#43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Year cocktail Episode from 2021-01-02T12:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, wit...
Listen#42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode from 2020-12-26T15:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to th...
Listen#41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode from 2020-12-20T11:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni...
Listen#40: The Remarkable Insights, Jeff Clark, Robert Rose and a Cocktail Episode from 2020-12-12T23:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at F...
Listen#39: The Doctors Insights, Xenia from Planable, Robert Rose and a Cocktail Episode from 2020-12-05T13:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires...
Listen#38: The Dr. Bailey's Book, Raj Goodman Anand, Robert Rose and a Thankful Cocktail Episode from 2020-11-28T13:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency founder Raj Goodman Anand and ...
Listen#37: The Swimming Pool, Simon Daniels, Roberts Rose and a Cocktail Episode from 2020-11-21T12:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fractional help, and again retires to the virtual Rockstar CMO bar, wit...
ListenRockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail Episode from 2020-11-07T13:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins ...
ListenRockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail Episode from 2020-10-31T12:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose f...
ListenRockstar CMO FM #33: The Sabrina "The Wordpress Witch" Chevannes, Robert Rose, and a Cocktail Episode from 2020-10-24T12:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder&MD of Complex Creative, and again retires to the virtual Ro...
ListenRockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail Episode from 2020-10-17T13:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing g...
ListenRockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail Episode from 2020-10-10T11:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail ...
ListenRockstar CMO FM #30: Hope, Eric Fulwiler, Robert Rose, and a Cocktail Episode from 2020-10-03T14:00
In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose.---This week, in...
ListenRockstar CMO FM #29: Purple Goldfish, Johnny Pawlik, Robert Rose, and a Cocktail Episode from 2020-09-26T11:00
In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.--- This we...
ListenRockstar CMO FM #28 The Sample, Paige O'Neill, Robert Rose, and a Cocktail Episode from 2020-09-19T12:00
In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.--- This week's dip...
ListenRockstar CMO FM #27 The Green Room, Emil Kristensen, Robert Rose, and a Cocktail Episode from 2020-09-12T12:00
In this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, a regular series on Rockstar CMO, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristen...
ListenRockstar CMO FM #26 The Blur, Ian Lowe, Robert Rose, and a Cocktail from 2020-09-05T11:00
In this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a co...
ListenRockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple Cocktail from 2020-08-29T11:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentwor...
ListenRockstar CMO FM #24 Personal Brand, The Punk is Back and a Cocktail from 2020-08-22T14:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his...
ListenRockstar CMO FM #23 Corporate Punk, Actual Punk and a Cocktail from 2020-08-14T12:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to...
ListenRockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a Cocktail from 2020-08-07T15:00
This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes ...
ListenRockstar CMO FM #21 Lauren Bowden, Green Room and a Cocktail from 2020-07-31T22:00
This is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and we come of age with an interview with one of our Rockstar CMO house band, making her podcasting debut, Lauren B...
ListenRockstar CMO FM #20 Caroline Kay, Miseducation and a Cocktail from 2020-07-25T13:00
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rocks...
ListenRockstar CMO FM #19 Emily Binder, The Choice Factory and a Cocktail from 2020-07-18T13:00
This week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and reti...
ListenRockstar CMO FM #18 - Jasmine Martirossian, FOMO, FOGO and a cocktail from 2020-07-11T10:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the virtual pages of Rockstar CMO, suggesting an article to take a look at. He chats to Jasmine Martirossian, V...
ListenRockstar CMO FM #17 CMO Sally Yates, Anonamau5 and a Cocktail from 2020-07-04T08:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO Xceptor, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of...
ListenRockstar CMO FM #16: Diversity, L.Michelle Smith and it wouldn't be Friday without a cocktail from 2020-06-26T18:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to L.Michelle Smith, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rocksta...
ListenRockstar CMO FM #15 - Meet Jane Scandurra and write for us with a cocktail from 2020-06-19T22:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the pages of Rockstar CMO. He chats to Jane Scandurra, a senior marketing professional with...
ListenRockstar CMO FM #14 - Meet Wendy Bryant-Beswick, visit the Green Room and have a cocktail from 2020-06-12T17:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit U...
ListenRockstar CMO FM #13 It matters, David Howland and a Cocktail from 2020-06-05T18:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for...
ListenRockstar CMO FM #12 - Meet Detroit Andy, get to Basecamp and have a cocktail from 2020-05-29T16:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests one thing we should take a look at from the latest issue. He chats to the new Head of Marketing at Basecamp Andy Didorosi. A...
ListenRockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a Cocktail from 2020-05-23T11:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing stree...
ListenRockstar CMO FM #10 - A backstage return for Miss Destructo and a cocktail from 2020-05-15T17:00
In this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destruc...
ListenRockstar CMO FM #9 - Ahmed Hasan and Cocktails with Robert Rose from 2020-05-09T13:00
In this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier epi...
ListenRockstar CMO FM #8 - Backstage with Jenni Young from 2020-05-02T11:00
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of Tappit, a contactless payment platform. Jenni shares her journey from auditor to Fintech marketing le...
ListenRockstar CMO FM #7: Backstage with Kate Bradley Chernis from 2020-04-25T17:00
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, Co-Founder&CEO of Lately, an A.I. powered social media marketing platform. Kate’s hugely popu...
ListenRockstar CMO FM #6 - Keith Smith, The Advertist from 2020-04-18T16:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform. Aside from ...
ListenRockstar CMO FM #6 - Keith Smith, The Advertist from 2020-04-18T16:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform. Aside from ...
ListenRockstar CMO FM #6 - Keith Smith, The Advertist from 2020-04-18T16:00
In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform. Aside from ...
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