Podcasts by The Rothman PPC Podcast: Google Ads and Your Business
Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.
Further podcasts by Jason Rothman
Podcast on the topic Marketing
All episodes
012: Broad Match Has Changed! from 2021-05-15T16:00
Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign managemen...
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011: Three Ways To Lower Your Bounce Rate in Google Ads from 2021-02-16T17:00
In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy!
Do you need help growing your ...
010: 4 Ways You Can Improve Your Google Ads Management In 2021 from 2021-01-19T17:00
Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including ...
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009: A Weird Secret About Google Ads Management from 2020-10-14T16:00
There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can...
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008: Are you going to cry about search terms? from 2020-09-16T21:00
Here are some ways to handle losing some of the search terms data we're all used to. No need to cry.
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007: Danger, Careful With Comparisons from 2020-08-28T23:00
Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks a...
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006: The Secret To Social Proof from 2020-08-22T15:00
Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the s...
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005: Solve All Your Conversion Problems With The Segment Button from 2020-07-02T22:00
The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you dou...
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004: There Are Three Types Of Keywords In Google Ads from 2020-06-21T23:00
This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with frie...
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003: You Shouldn't Have Turned Off Your Ads from 2020-06-12T23:00
Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a s...
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002: A Major Decision Search Advertisers Must Make During A Time Like This from 2020-05-23T01:00
When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing retur...
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001: Call Only Ads In Google Ads Have Changed (New Visit Website Feature) from 2020-04-29T02:00
Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managi...
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001: Call Only Ads In Google Ads Have Changed (New Visit Website Feature) from 2020-04-29T02:00
Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managi...
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