EP 2: How Soapbox Grew their Weekly MQLs by 318% in Just 3 Months - a podcast by Deb Mukherjee
from 2020-08-10T20:32:02
In this episode of SaaS Content @ Scale, I talk to Hiba Amin, Content Marketing Manager at Soapbox, a SaaS product built to help managers lead their teams, better.
Here's the TLDR of the episode:
- How they ran an AppSumo campaign that generated a lot of MQLs & brand awareness
- How to identify primary keywords and write awesome SEO-focused content around them
- Creating a checklist (of channels) for content promotion is super helpful
- How HARO helped them get featured on HBR
- A brief on Product Hunt launches & the concept of "Products as Marketing"
Resources mentioned in the episode:
Zest.is - Content Distribution
Carta's COVID19 Layoff - CEO's Letter
Further episodes of SaaS Content @ Scale
Further podcasts by Deb Mukherjee
Website of Deb Mukherjee