EP 4: "Pizza in Email" Campaign Generated 1400% More Leads at Workiz & Website Re-design using Customer Feedback at Lusha - a podcast by Deb Mukherjee
from 2020-10-08T09:06
In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies.
Here's the TLDR of the episode:
- The power of 'pizza' images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list
- The thought process behind crafting the email copy and how Vanessa tapped into the five senses
- Why Lusha needed a website redesign
- How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process)
Resources mentioned in the episode:
Vanessa on LinkedIn
Deb on LinkedIn
Deb on Twitter
Lusha
Alice in Wonderland (you should read it)
Dave Gerhardt's Patreon
Danny Asling's Patreon
Rev.com
Further episodes of SaaS Content @ Scale
Further podcasts by Deb Mukherjee
Website of Deb Mukherjee