1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today - a podcast by Nathan Latka

1418 $1m on $10m pre would raise. Would sell for $10m today. Sean Leonard $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today

Sean Leonard is the CEO and co-founder of ActiveDEMAND (https://www.activedemand.com/)

? Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:35 – How ActiveDEMAND functions as a marketing automation platform

1:15 – Why they've decided to feature professional services

1:50 – How the average customer pays them $400 monthly

3:20 – Why he launched the company in 2014 out of an agency

4:40 – How they've scaled to serve 500 agencies

5:00 – Why they are doing between $200k and $300k in MRR

6:00 – How ActiveDEMAND is growing 30% year over year

6:50 – Why they are growing through a land and expand model

7:30 – How they are landing agencies through partner webinars and content marketing

9:40 – Why they spend $800 to land a new customer

11:10 – How they've grown to less than 50 full-time employees in Alberta

11:40 – Why they are planning on raising capital

13:00 – How he would be happy with a $10M pre-money valuation

14:00 – "Would you sell for $10M today?"

15:00 – The Famous Five

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