EP 378: $750k InfoMarketer Sells 130k Books with Peter Voogd - a podcast by Nathan Latka

Peter Voogd. Peter helped several millennials make six figures and realized he could make a business out of it. His Gamechanger’s Academy helps promising entrepreneurs become successful within months. Under 30 himself, Peter is a best-selling author and a recognized leader for entrepreneurs and millennials.

Famous Five:

Favorite Book? – The Millionaire Fastlane
What CEO do you follow? — Elon Musk
Favorite online tool? — Infusionsoft, ScheduleOnce, Kajabi
Do you get 8 hours of sleep?—No
If you could let your 20 year old self know one thing, what would it be? — Stay strategic and intentional.

Time Stamped Show Notes:
01:10 – Nathan introduces Peter
02:05 – Gamechanger’s Academy
02:30 – Launched in 2013
02:45 – Connections for young entrepreneurs
03:10 – His past experience
03:30 – “Built a culture of excellence”
04:20 – He helped several young professionals become successful
05:00 – “I wanted to shift the culture for millennials.”
05:15 – gamechangersmovement.com
05:25 – Payment system
06:05 -- $297/month for the Platinum plan
06:50 – About 70% are on a yearly plan
07:10 – The Rookie plan
07:30 – Churn
08:00 – People typically stay for 7 to 8 months if they’re not on the yearly plan
08:50 – A focus beyond just the numbers
10:10 – Good retention for the industry
10:30 – How to get new people to find the site
10:50 – Podcast, book, content
11:05 – Referral program
11:20 – Biggest expenses
11:30 – Affiliate costs
11:45 – Organic traffic
12:30 – 6 Months to 6 Figures
13:00 –Self-published
13:15 – 135000 books sold, plus audio books
13:30 – Marketing
14:45 – Bulk purchases
15:25 – Peterjvoogd on Instagram and peterjvoogd.com
17:45 – Peter’s email list
18:00 -- The Famous Five

3 Key Points:
It starts with your own effort and drive.
Consider how you can improve your own culture.
Make a business out of what you are good at.

Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Infusionsoft -- Peter’s favorite online tool
ScheduleOnce -- Peter’s scheduling tool
Kajabi – Peter’s membership site portal
Gamechanger’s Academy – A top source for millennials and entrepreneurs
Show Notes provided by Mallard Creatives

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Website of Nathan Latka