Adding Sales Copy to your Content Without Being Obnoxious - Podcast 16 - a podcast by Sales Copywriting and Content Marketing Hacks

Jim Edwards ( http://www.thejimedwardsmethod.com ) and Stew Smith discuss the subtle ways to introduce sales copy into content created for your readers or viewers that can be done by article / blog post or by quick FB Live video as well.

Some of the information featured in this podcast:

- talk / write about a benefit, meaning, or education to the content
- show them WHAT to do but sell them on HOW to do it.
- Use a wizard - Try the Book Wizard for Amazon sales copy - it actually writes a good article too.
- add emotion to the content and hooks
- Benefit, Benefit, HOOK
- add Reasons WHY you need to do something
- add Reasons WHO this content is for.

Educate them on things they need to do - show them how to do it by creating the easy button, offer secret tips, to take them to the next level or their goal.

Add in a Related Articles Sidebar or links to books, products, services within a few paragraphs when stating, "in my book, I discuss" or "in my online coaching program I teach you how..."

Check out the Sales Copy and Content Marketing Hacks Facebook Page with the Jim Edwards Method (http://www.thejimedwardsmethod.com) Consider signing up for the premium service and get access to sales copy and content creation software wizards and training curriculum.

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