Episode 104: SCCMH Podcast 104 - Content Marketing Defined - New Ideas to Create - a podcast by Sales Copywriting and Content Marketing Hacks

Jim Edwards and Stew Smith define content marketing / giving examples / some guidelines on good ideas for creation:

Defined: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. (CMI)

For instance: Content is about your audience - What do they desire / care about?

Content marketing is education - not necessarily / specifically about your products / services.

Content marketing is consistency.

Content marketing is personalized attention - like answering people's email questions / comments

Content marketing is engaging your audience / readers / listeners - Crowd Source tasking for instance.

The goal of content marketing is to build an audience that trusts you and learns something from you - then they will likely buy from you.

Jim Edwards (http://www.thejimedwardsmethod​) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

Further episodes of Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

Further podcasts by Sales Copywriting and Content Marketing Hacks

Website of Sales Copywriting and Content Marketing Hacks