Why You Shouldn't Ask for The Decision Maker - a podcast by Ian Altman

A common sales tactic is to ask for the "decision maker" when speaking to potential new clients. This can (and often does) backfire in multiple ways ultimately leading to a loss of a sale.
Ian Altman explains why you should avoid this line of questioning and how to instead get you and your customer on the same side.

Further episodes of Same Side Selling Podcast

Further podcasts by Ian Altman

Website of Ian Altman