Chat with Brian Solis on the realities and potential of experience design - a podcast by Jon Reed

In this completely unscripted chat with Brian Solis, author of a new book on experience design, Jon asks Brian about whether experience design can be a reality given the data silos and culture issues that prevent this from happening. Brian shares his research and provides a view on why user and customer experience can - and must - change. Jon aired out a number of cynical views on customer experience. Brian's answers included starting points for customers on this new "experience architecture."

Further episodes of SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

Further podcasts by Jon Reed

Website of Jon Reed